InSinkErator®, the world’s largest manufacturer of food waste disposers and the clear global market leader, has unveiled a raft of consumer advertising for the autumn/winter period.
In addition to focusing on its top quality food waste disposal units, the company is spotlighting its stylish and affordable steaming hot water taps as it seeks to reinforce its reputation as the benchmark for style and convenience.
The new HC3300 steaming hot water tap is the very latest addition to the InSinkErator® range. Created to complement contemporary kitchen design, it dispenses both hot and cold filtered water from a unique single handle. The HC3300 also benefits from a push-lever locking mechanism for ease of use for both hot and cold water and additional safety.
Both product ranges are receiving extensive exposure in the form of television, consumer magazines and online advertising. InSinkErator’s waste disposer product will be advertised on the More 4 TV channel and online at Channel 4 OD. Online banner advertising will appear on the Daily Mail and Guardian websites; print advertising includes a selection of consumer titles including Essential Kitchens, Bedrooms and Bathrooms, House Beautiful, Ideal Home, and 25 Beautiful Homes. The advertising is also extended to several self-build titles such as Build It and the Self Build Magazine.
Ashley Munden, the company’s Sales and Marketing Director, says: “We are proud of our reputation as a top manufacturer and global leader, and this is a concerted campaign to increase brand awareness of the InSinkErator® name through all areas of the media and to demonstrate the outstanding quality and aesthetics of our product range to the consumer.”
Ends
Image caption: InSinkErator® has unveiled a raft of consumer advertising for its top
quality food waste disposers and steaming hot water taps.
9th October 2012
For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk
Additional notes:
Contact details:
InsinkErator
T: 01923 297 880
W: www.insinkerator.co.uk
About InSinkErator:
InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.
About Emerson
Emerson, based in St. Louis, Missouri, USA, is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2011 were $24 billion. For more information, visit www.Emerson.com.
