Dimplex, the brand leader in electric space and water heating, is proud to present the Westbrook, an exciting new electric basket fire, with highly realistic Opti-myst® effect.
Perfect for creating an atmospheric focal point, the Westbrook basket fire is ideally suited to homes with a traditional, country design thanks to its incredibly authentic appearance. This matt black basket fire features a cast iron grate for added realism, allowing the consumer to create a cosy, comforting haven in a room without any of the hassle or mess of a log-burning version.
The Dimplex Opti-myst® smoke and flame effect is the ideal method for producing ambience in a room, and is an incredibly impressive feature of the Westbrook. Research by Dimplex has found that 70 per cent of consumers buy a fire for a cosy, comforting feeling in a room, as opposed to using it as a heat source. A roaring fire, particularly one with a traditional design such as the Westbrook, is an incredibly evocative image that no home can be without.
Karen Trewick, Marketing Communications Manager for Dimplex, says: “The Dimplex Westbrook is a highly realistic product and one we are very proud of, as it fills a real gap in the marketplace and certainly stands out from other basket fires. We created the Westbrook after considerable consumer requests, and it is a very exciting development for us – previously this style of electric fire has struggled to appear lifelike, but we believe the combination of authentic design features and the Opti-myst® effect make the Westbrook a real success.”
Key features and benefits of the Westbrook WBK20 electric basket fire:
• Electric basket fire with cast iron grate for added authenticity
• Matt black finish
• Features the incredibly realistic Opti-myst® smoke and flame effect
• Fully variable flame and smoke intensity control
• Remote control operation for ease of use
• Comes with a removable back panel
• Dimensions: H350 x W450 x D270mm
Approximate price on the high street is around £449.99
For more information about the Dimplex Westbrook and for the full range of Dimplex’s heating solutions call 0844 879 3588 or visit the website at www.dimplex.co.uk
Ends
Image caption: The Dimplex Westbrook
9th April 2013
For further press information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: sarah@jmmarketingservices.co.uk
