InSinkErator®, the inventor and clear global market leader of food waste disposers has unveiled a raft of consumer advertising for the summer period, which also sees the company strengthening its position as a major player in the steaming hot water taps market.
The speed, convenience and great technology of both the food waste disposer and the steaming hot water tap are being clearly demonstrated in the form of television, consumer magazines and online advertising. This includes the More 4 TV channel and online at Channel 4 OD; online banner advertising will appear on the Daily Mail and Guardian websites; print advertising includes a selection of consumer titles including Essential Kitchens, Bedrooms and Bathrooms, House Beautiful, Ideal Home and 25 Beautiful Homes.
‘Two fantastic ways to turn on the style in your kitchen’ is a key message of the campaign, which clearly explains the many properties and benefits of both products. The great versatility of InSinkErator’s WRAS approved* HC3300 steaming hot water tap is clearly and attractively illustrated. It emphasises the perfect temperature and outstanding value of a product that adds glamour to the kitchen. More consumers are warming to the product’s simplicity and effectiveness in delivering 98°C filtered water at the touch of a lever for hot drinks and a host of other uses.
Ashley Munden, the company’s Managing Director, Europe says: “Our latest advertising campaign gives our food waste disposers and steaming hot water taps great exposure throughout the media and we are confident that it will increase footfall and profits for our retailers.”
For information on stocking InSinkErator® products contact your account manager or call 01923 297880 or visit the website at www.insinkerator.co.uk
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Editors’ notes:
*WRAS – Water Regulatory Advisory Scheme – does not approve any products for use that store water above 100°C. InSinkErator® produces the perfect temperature for hot drinks and a multitude of other kitchen uses without breaching UK regulations.
About InSinkErator:
InSinkErator UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.
About Emerson:
Emerson, based in St. Louis, Missouri, USA, is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2011 were $24 billion. For more information, visit www.Emerson.com.
For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk
5th June 2013
