Any retro-fit presents a great opportunity to bring a house up to date and make it more sustainable. The installation of clever and practical appliances can also add great value to a property.
InSinkErator®, the inventor and global market leader of food waste disposers, has also strengthened its position as a major player in the steaming hot water taps market and is promoting both products as an ideal choice for retro-fitting.
There is a growing body of opinion that food waste disposers, much like dishwashers, need to become a must-have installation in existing homes, and a standard feature of new builds. In the United States food waste disposal units are an accepted (and expected) feature where household penetration is approximately 50 per cent. In many areas of the USA, the installation of domestic waste disposers is mandatory.
By contrast there is great potential for the sales of food waste disposers in the UK where household penetration stands at around 10 per cent, which is surprising with the countless benefits the appliance has to offer. They dispose of food waste effortlessly in-home (food waste accounts for about 20 per cent of all household rubbish); reduce the need for kerbside collections; reduce cross contamination of waste streams; cut waste to landfill and prove a rich source of fertiliser and renewable energy.
Food waste disposal units are an incredible selling opportunity for the retailer and offer great added value for the building trade too. They occupy a very small footprint in a retailer’s showroom display and the consumer’s kitchen, while offering a great return in both the short and long term. Compared to a kitchen waste bin they save space, are hygienic, hassle-free and easy to operate. Top quality models are now up to 60 per cent quieter than standard models and their premium technology enables the effective grinding of all food waste.
The whole point of a retro-fit is to save time and energy, create a more comfortable home, with benefits that make everyday life easier and environmentally responsible.
Water is an ever precious commodity. The great versatility of the latest InSinkErator® HC 3300 steaming hot water tap emphasises the perfect temperature and outstanding value of a product that adds glamour to a refurbished kitchen. More consumers are warming to the product’s simplicity and effectiveness in delivering up to 98°C filtered water at the touch of a lever for hot drinks and a host of other uses.
Ashley Munden, Managing Director Europe, InSinkErator®, says: “Our recent advertising campaign has given our food waste disposers and steaming hot water taps great exposure on TV and throughout the trade, consumer and national media and achieved a great job in improving overall awareness of these environmentally friendly products. They are perfect and practical choices for any retro-fit, taking up very little space yet carrying tremendous long-term value.”
For more information on InSinkErator® food waste disposers and steaming hot water taps please call 0800 389 3715 or visit the website at www.insinkerator.co.uk
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Image captions:
The InSinkErator® range of food waste disposal units and steaming hot water taps represent top quality options for any retro-fit.
- The new M Series range of food waste disposal units
- The HC3300 steaming hot and cold filtered water tap with WRAS approval
About InSinkErator®:
InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.
About Emerson
Emerson, based in St. Louis, Missouri, USA, is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2012 were $24.4 billion. For more information, visit www.Emerson.com.
For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk
4th June 2014
