The world’s leading manufacturer of major home appliances, Whirlpool, has introduced a new Grand Side by Side pair of cooling appliances with intelligent technology and stylish aesthetics. Positioned individually, or seamlessly linked together, the new Grand Side by Side cooling pair adds a premium edge to any kitchen.
Whirlpool’s new Grand Side by Side cooling pair is the ideal alternative to those who desire a traditional side by side fridge-freezer. With an outstanding capacity of 620 litres, the pair allows you to comfortably store the contents of up to 23 shopping bags of food1. Whirlpool’s Xlent Fit and the freestanding construction of the cooling pair means they fit neatly into two standard 60 cm spaces, or fit perfectly together within a 120 cm niche, ideal not only for new kitchens but perfect for retrofitting too.
The Grand Side by Side pair’s cabinets’ link together perfectly to create aesthetically pleasing symmetry in the kitchen. The couple is designed to look like a single appliance when connected together with the complementary linking kit, and offer greater capacity than a standard 90 cm side by side. The slimline doors afford a great advantage, should the appliances be positioned against a wall, or in a corner; even if access is restricted to just 87 degrees the drawers and shelves may be fully removed.
The new refrigerator, SW8 AM2C XR, boasts a generous net capacity of 363 litres and is fully equipped with Whirlpool’s 6th Sense® Fresh Control technology that automatically monitors the temperature and humidity, creating the ideal conditions for storing food, allowing fresh food to be preserved for up to four times longer.2
With the summer months clearly upon us, the refrigerator’s fast cooling mode will help keep your groceries fresh from the moment you get home from the supermarket, whatever the temperature outside. In addition, after door opening, the appliance will restore the temperature to the correct setting five times faster.2
The new freezer, UW8 F2C XB, certainly does not compromise on capacity either, offering a generous net litre capacity of 260 litres. With seven drawers, all of your frozen goodies can be ideally stored this summer, and the useful transparency makes it easier to find the ice cream. Additionally, Whirlpool’s 6th Sense® Freeze Control technology reduces freezer burn and preserves the quality and colour of your frozen foods for much longer.
Both appliances are also equipped with Whirlpool’s Eco Night programme that enables you to save on energy bills, while optimising performance and energy consumption. By programming the time you would like to run defrosting cycles, this feature enables you to take advantage of lower energy tariffs where available.
Jennifer Spragg, Senior Brand Manager, Whirlpool, says: “It is so important for us to deliver appliances that not only help reduce food waste, but to also work with modern lifestyles. The advanced technology in the new Grand Side by Side cooling pair will not only keep food fresh for longer, but also, with the ability to sit neatly side by side, the stylish and contemporary fridge and freezer bring a premium level of sophistication to any kitchen.”
Key features and benefits of the Whirlpool freestanding refrigerator, SW8 AM2C XR:
- Freestanding 60 cm wide with generous 363 litre net capacity
- Whirlpool 6th Sense® Fresh Control technology monitors and adapts the temperature and humidity to ensure your food stays as fresh as the day you bought it for up to four times longer1
- Fast cooling mode to ensure low energy consumption and prolonged freshness
- Touch sensitive controls for effortless setting and easy to read feedback
- Five glass shelves, which are adjustable to accommodate changing with daily and seasonal needs
- Two handy crisper drawers
- Anti-bacterial filter with Microban® technology
- LED lighting for excellent illumination and to maximise energy efficiency
- ‘A++’ energy rated permitting low running costs
- Low noise level of 38 dB (A)
- Optional linking kit to seamlessly link the cooling pair together
- Reversible door; opens to just 87 degrees for positioning in a corner
- Matches, and may be paired with, the UW8 F2C XB freezer
- Dimensions: H x W x D 187.5 x 59.5 x 63 cm
Key features and benefits of the Whirlpool freezer UW8 F2C XB:
- Freestanding 60 cm wide with a generous 260 litre net capacity
- Whirlpool 6th Sense® Freeze Control technology monitors and adapts the freezer temperature
- No Frost technology for frost free convenience and ease of maintenance
- LED lighting for excellent illumination and to maximise energy efficiency
- Seven transparent drawers for easy viewing, including three ‘Big Box’ drawers to ably cope with larger items
- ‘A++’ energy rated to maximise energy saving
- Noise level of just 41 dB(A)
- Complementary linking kit to seamlessly link the cooling pair together
- Reversible door; opens to 87 degrees for positioning in a corner
- Matches, and may be paired with, the SW8 AM2C XR refrigerator
- Dimensions: H x W D 187.5 x 59.5 x 63 cm
For more information on the new Whirlpool cooling pair, and to find your nearest stockist, visit the Whirlpool website at www.whirlpool.co.uk
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Image caption:
- Whirlpool’s Grand Side by Side pair of cooling appliances with sophisticated aesthetics and intelligent technology keeps food fresh for longer.
Note for editors:
1 Based on soft shopping bags that measure 30 x 30 cm.
2 Compared to Whirlpool models without 6th Sense® technology.
About Whirlpool brand:
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense® appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR), is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. With more than 24,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in eight countries, Whirlpool Europe, Middle East & Africa (EMEA) is a fully owned subsidiary of Whirlpool Corporation. Its European Operating Center is located in Comerio, Italy. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.
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Lauren at jmm PR
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Email: lauren@jmmpr.co.uk
20th June 2016
