Hotpoint’s Perfect Partners for Fresher Food

Hotpoint’s Perfect Partners for Fresher Food

Hotpoint, one of the UK’s favourite brands, has launched a new upright fridge and freezer. The beautifully matched pair of innovative cooling appliances provide an elegant solution to storing fresh food for longer.

The cooling pair, which can be positioned individually or linked together, offer a sleek and contemporary design. The appliances are set apart by authentic aesthetics and craftsmanship from Hotpoint, which match seamlessly with modern, contemporary kitchens.

When the doors open, a range of innovative technologies are revealed. Humidity control ensures optimal food preservation conditions to keep food fresher for longer. Further, the appliances feature an innovative air circulation system that makes it easy to precisely create the conditions needed to care best for different food types.

The SH8 1Q GRFD UK refrigerator provides the ideal storage for meat, fish and dairy products thanks to the Food Care Zone. The dedicated compartment is kept at 0C, lower than the rest of the interior, maintaining the ideal storage conditions. This simple and neat approach makes it much easier to keep food safe from bacteria and fresh for longer.

The UH8 F1C G UK freezer prevents frost build up thanks to the No Frost system. Cold air circulation prevents frost build-up, saving time and effort on maintenance. What’s more, the No Frost system actively cares for food by creating the best storage conditions.

The upright Hotpoint fridge and freezer support the consumer everyday to take care for those that you care for most. Whether cooling or freezing, the new Hotpoint cooling pair make it effortless to preserve the freshness, flavour and nutritional content of the stored food.

Jennifer Taylor, Senior Brand Manager, Hotpoint says: “Our new Hotpoint upright fridge and freezer pair is styled to enhance your kitchen, with technology that will enhance your every-day life. With innovations to help you keep ingredients fresher and tastier for longer, you have the flexibility to shop less often and no longer have to worry about defrosting the freezer. You gain the flexibility to care for you and your family and enjoy life and great food even more.”

Key features and benefits of the upright Hotpoint freestanding refrigerator – SH8 1Q GRFD UK:

  • Freestanding 595 mm wide refrigerator with generous 363 litre net capacity
  • Dedicated Food Care Zone, kept at 0C, to maintain the ideal storage conditions for meat and fish
  • Humidity control ensures optimal food preservation conditions
  • Fast cooling switch to ensure low energy consumption and prolonged freshness
  • Four adjustable glass shelves and two crisper drawers
  • Electronic controls for ease of use
  • LED lighting for excellent illumination and to maximise energy efficiency
  • Visual warning signal to alert of any malfunction
  • Noise level rating of 38 dB(A)
  • ‘A+’ energy rating
  • Reversible door
  • Matches and may be paired with the UH8 F1C G UK freezer
  • Optional linking kit to seamlessly link the cooling pair together
  • Dimensions: H x W x D 1875 x 595 x 630 mm
  • Available from retailers for around £409.99

Key features and benefits of the upright Hotpoint freestanding freezer – UH8 F1C G UK:

  • Freestanding 595 mm wide freezer with 260 litre net capacity
  • No Frost system prevents the build-up of frost through the circulation of cold air
  • Seven transparent drawers for easy viewing
  • Electronic controls
  • Noise level rating of 40 dB(A)
  • ‘A+’ energy rating
  • Reversible door
  • Matches and may be paired with the SH8 1Q GRFD UK refrigerator
  • Optional linking kit to seamlessly link the cooling pair together
  • Dimensions: H x W x D 1875 x 595 x 630 mm
  • Available from retailers for around £469.99

For more information on the new Hotpoint cooling pair, and any other Hotpoint appliances, please visit the website at www.hotpoint.co.uk.

Ends

Image captions:

  1. The new beautifully matched Hotpoint cooling pair, the SH8 1Q GRFD UK refrigerator and UH8 F1C G UK freezer, offer a range of innovative technologies and provide an elegant solution to storing fresh food for longer.

Notes for editor:

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

1st June 2017

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