Whirlpool’s second annual National Quiet Day, which took place on Thursday 14th September 2017, resulted in tremendous success, reaching over 162 million consumers.
The National Quiet Day inititative, which was established in 2016, highlights the problem of noise in UK households and how it can be damaging to our well-being.
Engagement with social media, the local and national press and a variety of consumer competitions, all facilitated the wide-spread reach of the campaign, increasing brand awareness and encouraging retailer footfall.
Whirlpool also supported CPSL Mind, a mental health charity, and its new service, The Sanctuary, which is a safe haven for anyone experiencing a mental health crisis.
Catherine Balderson, Brand Manager, Whirlpool says: “Whirlpool is committed to providing superior performance that is coupled with leading edge design. The Supreme Care range of laundry appliances encompasses the quietest spin cycle on the market (FSCR 10432)1 and we are recognised for our innovative and quiet technology.
“The National Quiet Day campaign has increased noise awareness amongst consumers and we hope this has helped to drive footfall for our retailers. The engagement this year has been phenomenal and we are looking forward to seeing the initiative develop in years to come, as we continue our commitment to deliver superior performance and raise noise awareness.”
Ends
Image caption:
- The Whirlpool Supreme Care washing machine (FSCR 10432) boasts the quietest spin cycle on the market1
- The National Quiet Day logo
Note for editors:
¹ ZENTechnology™ has the lowest noise level on the market. Up to a 10kg load at 1400rpm (status: December 2014)
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on Twitter , LinkedIn and Facebook.
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24th October 2017
