CIH Appoints New Marketing Head

CIH Appoints New Marketing Head

In a strategic move to strengthen, increase and support for the company’s agents and increase value to suppliers, Combined Independents (Holdings) Ltd., (CIH), has appointed Robert Blair to Head of Marketing and eCommerce.

Robert joins CIH with an impressive background in eCommerce having begun his career with Amazon in 1999.  He joined the company in the pre-dotcom and Google analytics era and so he was at the forefront of the Internet industry. During his seven year tenure Robert was responsible for rolling out European communication policies, and organising a global structure for customer feedback.

Robert continued his career with Crewe trading where he spearheaded a multi-channel strategy resulting substantial growth achieved by blending the online, instore and the catalogue areas of the business.

His career extended into consultancy, where his extensive eCommerce, marketing knowledge and experience extended to supporting a myriad of businesses including Liberty of London, Isabella Oliver and Micro Scooters.

Stuart Cook, Chief Executive, CIH comments: “This is a crucial year for the company with many major investments. The appointment of Robert is significant with the development of eCommerce within the business and paves the way to securing a successful future for all our agents.

“Robert’s proven marketing and eCommerce skills, knowledge and experience are a huge asset to CIH. Robert is very customer-focused and drives the business through understanding the needs of our discerning agents. His strong values and belief in excellent support and service, will promote the progression and development of new and future opportunities.”

Robert Blair comments: “We have some exciting opportunities for 2017, which will add some excellent positivity to the trading climate.

“Euronics is the largest network of independent electrical retail specialists on the high street. We are now in a position to create an online landscape, for the benefit of both our members and consumers, and to strengthen our offering to compete in the forever challenging trading climate.”

Ends

Image caption:

Robert Blair, Head of Marketing and eCommerce for Combined Independents (Holdings) Ltd

About CIH:

Combined Independents (Holdings) Ltd (CIH) is an electrical buying group, part of Euronics, Europe’s largest electrical buying group, which operates in over 30 countries with an annual turnover of €19 billion. With around 500 members and approximately 1000 stores, CIH provides a range of services and benefits to support each independent electrical retailer, as well as exclusive ranges that the members’ customers are unable find anywhere else on the high street, or internet.

For further press information please contact:

Hannah at jmm PR

E: Hannah@jmmpr.co.uk

T: 01536 414555

1st November 2017

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