KitchenAid Retains Food Ambassadors

KitchenAid Retains Food Ambassadors

The KitchenAid Serious About Food campaign sees the continued appointment of Edd Kimber and Grant Pierrus in 2018 as ambassadors for the premium appliance brand.

The Serious About Food campaign is the challenge of innovation and the excitement in exploring new possibilities and flavours. The continued appointment of campaign ambassadors Edd Kimber and Grant Pierrus is anticipated to drive awareness of the campaign and the KitchenAid brand.

Edd Kimber is the face of the brand in the UK and in 2018 will continue to be present on trade POS and marketing materials. Edd is The Boy Who Bakes and winner of the first series of the Great British Bake Off.

Grant Pierrus, Interior Style Hunter, is dedicated in sharing his passion and knowledge of interior design with those who are keen on creating beautiful spaces. Grant’s role in Serious About Food sees the continued social media engagement and promotion of the brand at KitchenAid events.

Alexander Smith, Business Development Manager, KitchenAid says: “Serious About Food is the epitome of the KitchenAid way of living. KitchenAid appliances are the perfect expression of professional performance, artisan quality and iconic design, which support those who are serious about food and place expert cooking techniques into the hands of the home chef. KitchenAid is delighted with the continued appointment of both Edd Kimber and Grant Pierrus as we continue to extend our community of passionate gourmets.”

For more information on the KitchenAid range of major and small domestic appliances please contact your account manager, or visit the website at www.kitchenaid.co.uk

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Image caption:

  1. KitchenAid Serious About Food campaign ambassadors Edd Kimber (left) and Grant Pierrus (right)
  2. The award winning KitchenAid Black Stainless Steel range of premium built-in cooking appliances

About KitchenAid:

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

6th February 2018

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