Indesit has partnered with Procter & Gamble to offer consumers up to six months’ free supply of Fairy Platinum All in One dishwasher capsules with the purchase of a selected Indesit dishwasher1. The promotion runs from 16th May to 3rd July 2018.
The dishwasher promotion supports the Indesit #DoItTogether campaign, as Fairy and Indesit can clean the toughest of baked-on food, getting dishes sparklingly clean, without any fuss.
On average, 81 per cent of women still feel they do the majority of the household chores2. For this reason, Indesit is launching Phase two of its #DoItTogether campaign, which promotes gender equality in the home and encourages families to share the household chores.
Indesit appliances are designed with busy families in mind, the promotion applies to both freestanding and built-in models and both slimline and full-sized models. Retailers are supported with a raft of point of sale material to alert consumers in-store to the promotion. The point of sale material is available via their Indesit Account Manager.
Included in the promotion is the Indesit eXtra dishwasher (DFP 27T96 Z UK) with dedicated BabyCare cycle, which is a unique programme that eliminates 99.9999 per cent of bacteria3 to ensure optimal cleaning and drying results of your baby items4. Boasting an ‘A++’ energy rating and eight programmes to choose from, the Indesit eXtra dishwasher comes complete with a handy BPA-free5 BabyZoo accessory set. The BabyZoo is designed specifically to stack and secure baby items, including teats and dummies, in the dishwasher with ease.
Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we want household chores to be simple, fuss free tasks that can be shared among family members. A dishwasher is an excellent time-saver, especially as parents with young children can sometimes feel like there is an endless pile of washing-up to be completed.
We hope this promotion will increase dishwasher penetration in the UK, as well as demonstrate the effectiveness of the excellent cleaning power of two great brands working together to clean the toughest baked-on food.”
For more information on the full range of Indesit dishwashers, and any other Indesit appliances, contact your account manager, or visit the website at www.indesit.co.uk
Full terms and conditions apply and can be found on line at: www.indesitfreefairy.co.uk/terms-and-conditions/
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Image caption:
- The Indesit eXtra dishwasher with dedicated BabyCare Cycle (DFP 27T96 Z UK)
Notes for editors:
1 FREE supply of up to 6 months Fairy Platinum supplied in the form of Fairy Platinum All in One 140 capsules (2 packs), which is equivalent to over 6 months supply, based on 280 cycles per year as used for the EU preparatory study for Energy Using Products.
2 Source: Independent research company Fly Research questioned 2,000 people in April 2017 from across the UK
3 Test performed by an independent institute
4 For total sterilisation of your baby items, Indesit recommends an additional clean using a sterile solution
5 BPA-free : BPA or bisphenol A, an estrogen-imitating chemical, is often used to produce reusable plastic products, such as baby bottles, toddler sippy cups and plastics you might use for storing leftover food. It is being phased out of plastic packaging due to fears it may disrupt our hormones.
About Indesit:
Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.
Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn, Twitter and Medium.
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Email: tessa@jmmpr.co.uk
15th May 2018
