Hotpoint Launches Laundry Promotion with Ariel

Hotpoint Launches Laundry Promotion with Ariel

Hotpoint has partnered with Procter & Gamble to offer consumers a free six-month supply of either Ariel Washing Liquid or 3in1 PODs1, which applies to purchases of select models made from 1st July to 30th September 20181.

The promotion applies to both washing machines and washer dryers and retailers have access to a raft of point of sale material to support retailers as well as alert and engage consumers. Both in-store POS and digital assets are available via the retailer’s Hotpoint Account Manager.

Stain removal is of the upmost importance to consumers and together, Hotpoint and Ariel can effectively remove 100 stains at 20C2, to provide outstanding cleaning results while keeping colours and fabrics safe. Selected laundry appliances from Hotpoint, including the Ultima S-Line washer dryer (RD 1076 JD UK), utilise technology that pre-mixes the laundry detergent and water, before it enters the drum, to create a mousse that is injected directly into the wash. The mousse, in addition to intelligent rotations of the drum, penetrates fibres faster and increases cleaning power by up to 60 per cent3, ensuring excellent cleaning results at a lower temperature. 

Jennifer Taylor, Head of Brand, Hotpoint, says: “Consumers are keen to reduce washing temperatures, to decrease energy consumption and running costs. Washing at a lower temperature, however, cannot always guarantee effective stain removal. Laundry appliances from Hotpoint are designed with the latest innovations and intelligent technology to offer users outstanding cleaning performance. In addition, Ariel laundry detergent combines ingredients that provide excellent cleaning results.”

For more information on the full range of Hotpoint laundry appliances, and any other Hotpoint products, please contact your account manager, or visit the website at

Full terms and conditions apply and can be found on line at:


Image caption:

  1. The Hotpoint Ultima S-Line washer dryer (RD 1076 JD UK) effectively removes 100 stains at 20C2 – providing outstanding results while keeping colours and fabrics safe

Notes for editor:

1 Full terms and conditions available:

2 Obtained on Anti Stain program (tested on Cotton) and ActiveCare option activated.

Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.

3 Compared to a Hotpoint laundry appliance without Direct Injection technology

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


12th July 2018

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