Indesit Launches Laundry Promotion

Indesit Launches Laundry Promotion

Indesit has partnered with Ariel, offering consumers a six months free supply of Ariel Washing Liquid or Ariel 3in1 pods, with the purchase of a selected Indesit laundry appliance1. The promotion runs from 1st July to 30th September 2018.

The laundry promotion supports the Indesit #DoItTogether campaign, as Ariel and Indesit work hard to keep the entire families’ clothes soft and bright, with the advantage of using less detergent and effort than ever before.

The Indesit #DoItTogether campaign promotes gender equality in the home and encourages families to share the housework. On average, 81 per cent of women still feel they do the majority of the household chores2. With Indesit’s collection of easy-to-use, reliable appliances, the whole family can help with the chores, so families have more quality time to spend together.

To support the promotion, retailers have access to a raft of point of sale material to alert and engage consumers in-store. The point of sale material is available from an Indesit Account Manager.

Included in the promotion is the Indesit Innex washing machine (BWE 101684X W UK), with the clever Push&Wash function. Push&Wash offers outstanding cleaning and stain removal in just 45 minutes at the simple push of the dedicated button, without having to adjust any of the settings. This feature is the perfect ‘one touch’ washing solution for consumers with limited time. What’s more, it’s so easy to use; anyone in the family will quickly understand and will be able to launder clothes, without any fuss.

Sara Bazeley, Brand Manager, Indesit, says: “We would love consumers to take advantage of this promotion to allow Indesit and Ariel to take on some of their hard work for them.

“At Indesit, we understand that life can be hectic, that’s why our appliances are designed to simplify daily life, with practical solutions created to help save the consumer time, money and effort. The Push&Wash function, available on the Indesit Innex range of laundry appliances, simplifies daily life by eliminating confusing settings.”

For more information on the full range of Indesit laundry appliances, contact your account manager, or visit the website at

Full terms and conditions apply and can be found on line at:


Image caption:

  1. The Indesit Innex washing machine (BWE 101684X W UK) boasts the clever Push&Wash function

Notes for editors:

1 FREE 3 Bottles of Ariel Liquid. Each bottle equals 38 washes or FREE 3 packs of Ariel PODS. Every pack equals 38 washes. (For a total 114 washes). This equals to 6 month supply based on the average number of loads per week under normal wash conditions.

2 Source: Independent research company Fly Research questioned 2,000 people in April 2017 from across the UK

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555


3rd July 2018

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