KitchenAid Celebrates Christmas in July

KitchenAid Celebrates Christmas in July

KitchenAid, the luxury appliance manufacturer of both small and major domestic appliances, has celebrated Christmas in July at its Experience Store, located in Wigmore Street, London.

The KitchenAid Experience Store is stylishly arranged over two floors and is the perfect environment to inspire kitchen designers, budding bakers and serious chefs alike. The venue was transformed into wondrous and festive backdrop, featuring a giant advent calendar and plenty of merry cheer.

In collaboration with a selection of luxury brands, the dazzling Christmas in July event showcased the stunning range of major domestic appliances from KitchenAid, all of which offer a perfectly balanced mix of iconic design and professional performance. Brands including Bailey’s, Guittard Chocolate Company and Kilner all offered visitors sumptuous tastings and demonstrations.

The Experience Store encompasses a fully functional demonstration kitchen, which highlights KitchenAid’s dedication to supporting those who are serious about food. Festive treats, including chocolate orange spiced brownies and steamed mini Christmas pudding bon bons, were prepared and served by chef Lisa Marley, and her husband Nathan, using a selection of KitchenAid major domestic appliances.

Lee Collett, Channel Controller, Kitchen Studio & KitchenAid Brand, says: “Appliances from KitchenAid are designed to inspire and take the user’s culinary expertise and creativity in the kitchen to the next level. This is the first event of its kind that has been hosted at the KitchenAid Experience Store, and we are thrilled to provide visitors an opportunity to experience the magic that KitchenAid major domestic appliances offer.”

For more information on the KitchenAid range of major domestic appliances, please contact your account manager or visit the website at www.kitchenaid.co.uk

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Image caption:

  1. The KitchenAid Christmas in July event

About KitchenAid:

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

10th July 2018

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