Hotpoint Extends Dishwasher Promotion

Hotpoint Extends Dishwasher Promotion

Hotpoint has extended its dishwasher promotion, in partnership with Procter & Gamble, to offer consumers a free six-month supply of Fairy Platinum All in One dishwasher capsules with the purchase of a dishwasher that is included in the promotion1.

The promotion applies to purchases made until 30th September 2018. Consumers will receive a six month supply1 of Fairy Platinum All in One dishwasher capsules and the promotion applies to both freestanding and built-in models and both slimline and full-sized models.

Supported by a large ATL advertising campaign, consumers can also be alerted in-store by a raft of point of sale material. In-store material is available to retailers via their Hotpoint Account Manager.

Selected Hotpoint dishwashers, such as the Ultima dishwasher with 15 place settings (HFO 3P23 WL UK), features pioneering 3D Zone Wash technology, which ensures a 40 per cent increase in the appliance’s cleaning power2. Zone Wash completely eliminates the need to pre-wash dishes, ensuring dishes emerge spotless.

3D Zone Wash comprises of a spray arm, which is positioned alongside the standard spray arm in the bottom of the dishwasher, and a shower-type spray, which is positioned at the very top of the appliance. Both additional components work together, with the two standard spray arms, to deliver outstanding cleaning performance.

Jennifer Taylor, Head of Brand, Hotpoint, says: “Dishwasher ownership in the UK remains behind, when compared to other markets across Europe. We hope this promotion will raise awareness, as well as demonstrating the effectiveness of the excellent cleaning power of two great brands working together to clean the toughest baked-on food and, in-turn, increase dishwasher penetration.”

For more information on the full range of Hotpoint dishwashers, and any other Hotpoint products, please contact your account manager, or visit the website at www.hotpoint.co.uk.

Full terms and conditions apply and can be found on line at: https://hotpointfreefairy.co.uk/terms-and-conditions/

Ends

Image caption:

  1. The Hotpoint Ultima freestanding dishwasher (HFO 3P23 WL UK) benefits from  innovative 3D Zone Wash technology, which allows precise and impeccable cleaning results

Notes for editor:

1 Full terms and conditions available: https://hotpointfreefairy.co.uk/terms-and-conditions/

2 Average percentage of performance increase vs a non-3D Zone Wash appliance running Intensive cycle, obtained on 17 different items with different typology of dirt. Test results verified by VDE.

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

6th September 2018

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