The three new additions to the ATAG induction hob range all feature bridge zones; two rectangular cooking zones which can be connected together at the touch of a button, creating a single extended zone. This gives the consumer a bigger area for more flexible cooking, and is ideal for larger pans such as a fish kettle. It can also be used with a teppan yaki pan, allowing the consumer to quickly and easily create delicious, healthy dishes.

ATAG has chosen to introduce three induction hobs with bridge zones to its 2012 product portfolio, each of which are of a different size or configuration to enable the consumer to choose the style which best suits their requirements. The range includes the three zone HI6271SV, four zone HI6271MV and five zone HI9271SV. Alongside the increased flexibility offered by the bridge zones, these hobs feature a stylish black glass design and pre-set programmes for stir-frying, roasting and grilling.

Bill Miller, ATAG’s Sales and Marketing Director, says: “Induction hobs are really growing in popularity as people become ever more aware of the huge benefits they offer in terms of speed, efficiency and safety, and as a result of this it is a market that is constantly developing.

“ATAG’s new induction hobs with bridge zone capability are a clear example of the advanced functionality available in modern hobs, providing the consumer with real flexibility alongside other practical features such as useful, time-saving pre-set programmes and a wide power range for different cooking styles. They are ideal for those who love to entertain, and want superior appliances to create meals that will impress their guests!”

Key features and benefits of the ATAG HI9271SV induction hob
• Stylish black glass, five zone induction hob with stainless steel decorative trims
• Part of the MAGNA design line, the HI9271SV looks very attractive when installed in combination with other hobs in ATAG’s Puzzle Line series
• Features bridge induction for connecting two cooking zones to create one large cooking zone of 200 x 400 mm
• Five cooking zones with wide power range for maximum flexibility: middle zone offers 40-3000W, left and right bridge induction (four separate cooking zones that can be combined to form two large zones) 40-3700 W per zone
• Temperature controlled programmes for real simmering and keeping warm
• Menu for pre-set programmes for stir-frying, roasting and grilling
• Automatic cooking function offers increased functionality
• Iris Slide Control® for real ease of use and simple operation
• Digital timer per zone for setting cooking duration, reading the elapsed cooking time or using as a standalone kitchen timer
• Very short cooking time thanks to boost mode and a unique 110 per cent permanent power setting
• Striking two-colour zone markings to show minimum and maximum recommended pan diameter
• On/off key per zone and pause key for increased functionality
• Extra safe thanks to child lock, cooking time restriction, residual heat indication and cooking plate which automatically shuts off if overheating
• Very low stand-by capacity of just 0.3 W
• Complementary set of induction pans included for added value
• Dimensions: H x W x D: 43 x 904 x 522mm
• The HI9271SV retails for approximately £2219

For further information about ATAG’s new induction hobs with bridge zone capability please call ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption:
ATAG’s new HI9271SV induction hob with flexible bridge zones

11th January 2012

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

A Good Industrial Design (GIO) Award is the hallmark of superior industrial design in the Netherlands. Winning products must demonstrate commercial strength of design to be eligible for an award. Alongside aesthetics, the products are also assessed for functionality, ergonomics, originality and choice of materials.

ATAG has received GIO Awards for four of its 2011 products; the HG1111MDB panoramic gas on glass hob with digital timers; the ES1211UAM Air Logic Futura island cooker hood; the ES1211NAM Air Logic Waal island cooker hood; and the WS9011MR DuoLogic cooker hood. These products ably demonstrate the refined and functional design expected of all ATAG appliances, with advanced technological innovation such as ATAG’s new Air Logic HR® System for quiet, efficient extraction.

Bill Miller, ATAG’s Sales and Marketing Director, says: “We are very proud to have our products recognised yet again by the GIO Awards. These awards strengthen ATAG’s well-deserved reputation for producing exquisite premium appliances that offer enhanced functionality and innovation. They help ATAG to stand out from other manufacturers, as a brand that promises genuine differentiation for the kitchen specialist.”

For further information about ATAG’s quality kitchen appliances please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption: The ATAG ES1211UAM island cooker hood, winner of a Good Industrial Design Award 2011.

13th December 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

Owners Dave and Suzanne Stone closed the doors to their showroom last December, to allow extensive renovations to be undertaken. These include the conversion of a cellar into an office, re-plastering and re-plumbing the showroom, installing a spiral staircase and separate access to the flat above the property, and new display kitchens. The Dave Stone Design showroom is now filled exclusively with ATAG’s premium cooking appliances, offering consumers a wide selection of professional quality products that are ideal for those who are passionate about cooking.

The launch event was held to thank all those who provided support and assistance throughout the renovation process, including representatives from ATAG, kitchen furniture manufacturers and the tradespeople and contractors who were involved. Over 60 visitors were treated to delicious Spanish-themed canapés and nibbles, created using ATAG appliances.

Suzanne Stone, Co-owner of Dave Stone Design, says: “Our showroom has been open for over 20 years, but last winter we decided it needed a few tweaks. These tweaks turned into extensive renovations, and we are now very pleased with the finished result! We chose to feature ATAG exclusively in our revamped showroom as its sophisticated, impressive products complement our kitchen designs perfectly.”

Bill Miller, ATAG’s Sales and Marketing Director, adds: “Dave Stone Design’s new showroom truly demonstrates the very best that a premium independent kitchen studio can offer. We are very proud to be featured exclusively in the showroom, and believe it will be an advantageous association for both parties.”

For further information about ATAG, please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image captions: The revamped showroom at Dave Stone Design

6th December 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

The VA9611TT fully integrated XXL dishwasher is capable of washing up to 17-place settings in its four spacious baskets, and is an excellent choice for those who love to entertain at home. This deluxe model uses a very economical 9.9 litres of water per cycle, therefore saving money and energy during this expensive time of year.

ATAG’s XXL dishwasher boasts three power zones with a ten zone spraying system, directing water to exactly where it is needed, and guaranteeing optimum cleaning of dishes without pre-rinsing first.

ATAG has equipped the dishwasher with special electronic sensors that automatically adjust the programme setting to allow for minimum resource usage and perfect performance and results. The triple ‘A’ rated dishwasher’s high quality technology guarantees perfect cleaning and excellent drying performance with low energy consumption. The practical Easymatic handles make it easy to adjust the height of the top rack to allow for extra room to stack larger items underneath.

The spacious VA9611TT has the option of a start delay, so consumers can take advantage of less expensive energy tariffs that may be available during the night. There is also a special half load programme which cleans either the top or bottom basket only, saving water, energy and time.

Bill Miller, ATAG’s Sales and Marketing Director says: “The VA9611TT dishwasher is the perfect choice for the home entertainer, with a huge 17-place setting capacity to stack just about anything you will need to wash up over the festive season. ATAG provides excellent functionality alongside intelligent resource saving performance, and this deluxe model uses just 9.9 litres of water.”

Key features and benefits of the VA9611TT fully integrated dishwasher:
 Spacious 17-place settings with four wash baskets
 Very economical using just 9.9 litres of water in a standard wash
 Fully integrated for installation under a worktop
 Triple ‘A’ ratings for energy, washing and drying
 Whisper quiet at just 43dB(A)
 Automatic sensor programme for maximum efficiency and economy
 Up to ten spray levels and three power zones to clean in every nook and cranny, and to deal with heavily soiled crockery
 Easymatic handles to make it simple to adjust top basket for allow for extra room underneath
 Extra middle basket for three more sets of cutlery
 Separate and movable cutlery baskets
 6 temperatures and 12 programmes including intensive, 20 minute Quick wash and delicate programme
 Ability to reduce time duration
 Half load programme – wash just one basket only
 Easy to maintain with self-cleaning filters
 Turbo drying system
 Delayed start up to 24 hours to maximise energy savings with economy tariff electricity where available
 Fully integrated control panel on inner door frame with LCD display and programme text
 LED programme indicator that shines a light on to the floor from the bottom of the door.
o Blue indicates programme is in progress but can still add dishes; red light means you can no longer add to the load. The green light indicates the programme has finished
 Interior light for clear loading and unloading
 Free two years parts and labour guarantee, automatically increased to five years when purchased with three or more other ATAG products
 Dimensions H x W x D: 596 x 570 x 860 mm

For further information about ATAG’s VA9611TT deluxe dishwasher, please call ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption: ATAG’s VA9611TT fully integrated dishwasher with 17-place settings

15th November 2011

For further press information and images contact:
Sarah or Sara at JM Marketing
Tel: 01536 414555
Email: sarah@jmmarketingservices.co.uk
Email: sbazeley@jmmarketingservices.co.uk

Held at the ATAG headquarters in Duiven, the Netherlands, the theme for this year’s House Show was ‘Experience’, inviting visitors from around Europe to come and experience the brand, its premium quality appliances and its cooking culture. Visitors to the House Show were the first to see ATAG’s new products for 2012, including the new induction hobs with bridge capability, which offer greater flexibility and space for large pans such as a fish kettle.

New for 2012, ATAG has also added two new recessed ceiling cooker hoods to its portfolio, in a stunning white finish. These were launched at the House Show alongside ATAG’s enhanced integrated refrigeration range, which offers excellent energy ratings of ‘A+’ and even ‘A++’.

Bill Miller, ATAG’s Sales and Marketing Director, says: “The House Show is a great ATAG tradition, and offers visitors the chance to get ‘hands-on’ with ATAG’s professional quality appliances, explore the features and technology available, and watch informative cooking demonstrations. We have some interesting new products for launch in 2012, and the House Show gave a tantalising first glimpse.”

For further information about ATAG’s 2012 collection, please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption:
1. ATAG headquarters, Duiven, the Netherlands and home of the annual House Show.
2. This year’s House Show included cookery demonstrations on the ATAG appliances

10th November 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

The HI3271W induction wok is part of ATAG’s popular Domino Puzzle Line, and can be combined with other appliances from the range for a complementary appearance alongside perfectly personalised cooking functionality to meet the consumer’s needs. The 38cm wide hob features a ceramic glass induction bowl, which perfectly fits the supplied high quality wok.

ATAG’s HI3271W is exceptionally versatile, thanks to its wide temperature range and the rounded shape of the wok bowl. Alongside stir fry and Asian-style dishes, it can be used for producing sauces or parfaits, as well as poaching eggs, stewing dishes and braising vegetables and meat. Wok cooking is the most frequently used cooking technique in the world, as the rapid heating ensures ingredients stay crisp and maintain their colour, taste and nutritional value.

Bill Miller, ATAG’s Sales and Marketing Director, says: “ATAG’s new induction wok is an ideal option for the cooking enthusiast looking for a personalised range of hob options for creating a variety of delicious dishes. It is extremely versatile and can be used for a wide range of cooking tasks, while offering a sleek black glass design that complements the other products in ATAG’s Domino Puzzle Line.”

Key features and benefits of the KI3271W induction wok:
• Part of ATAG’s Domino Puzzle Line – matching aesthetic with other appliances in the range, ideal for creating a run of hob products
• Black ceramic glass with stainless steel trim and beautiful two-toned zone imprinting
• Can be connected to all MAGNA design line hobs and Domino Puzzle Line hobs, offering a variety of options for the consumer
• Special bowl-shaped induction zone with a 3000W boost, ensuring wok is heated evenly and very rapidly across the entire bowl
• Fast forward touch control for rapid operation of the settings
• Timer with switch-off function or indication of elapsed cooking time for easy control and observation
• Pre-programmed ideal wok setting for ease of use
• Pause key to temporarily stop cooking if interrupted
• Child-proof lock and residual heat indicator, making the HI3271W incredibly safe
• Comes with a high quality Demeyere wok together with a useful worktop ring wok stand (matching cover available if requested)
• Comes with ATAG’s free two-year parts and labour guarantee, automatically increased to five years when purchased with three or more other ATAG products
• Dimensions: H x W x D: 125 x 384 x 522 mm
• The HI3271W retails for approximately £1799

For further information about ATAG’s new HI3271W induction wok please call ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption: ATAG’s new HI3271W induction wok, part of the Domino Puzzle Line

5th October 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

Merging the functionality and ease of use often found on induction hobs with the drama and precision of gas hobs, Easy Flame Control is a market-leading safety control system that enables all burners on an ATAG gas hob to be instantly extinguished with one touch of a button.

Cooking is rarely a smooth process, and should the consumer be interrupted – perhaps by the doorbell, or a ringing telephone – ATAG’s ultra-efficient Easy Flame Control provides immediate safety and peace of mind for the consumer. They simply press the central on/off button, and all burners are turned off immediately, removing any risk of overcooking, boiling-over pans or burnt food.

This button also streamlines ignition of the hob, removing the need to hold down a control while igniting the gas. Just press once, and then manage the different burners individually. The Easy Flame Control button also activates the child lock. Further benefits include a cooking time limiter that ensures the gas supply is turned off automatically after six hours, truly positioning ATAG as the specialist in gas hob technology with benefits that promote every aspect of the cooking process.

Introduced by ATAG, the leading Dutch brand for stylish and technologically advanced built-in kitchen appliances, Easy Flame technology is available on four of the company’s gas hob models in its 2011 range, including the Red Dot award-winning HG9711CB five zone gas hob.

Bill Miller, Sales and Marketing Director at ATAG, says: “ATAG is Europe’s leading manufacturer for introducing superior gas hob technology, and this outstanding feature raises the bar again. Easy Flame Control is so simple to use, intelligent and provides ultimate peace of mind, all at the touch of a button. This feature ensures the gas hob will remain a favourite cooking method for years to come.”

For more information about ATAG’s UK range of built-in gas hobs, or the Easy Flame Control, contact your Area Sales Manager or visit the website for details at www.atag.co.uk or call ATAG UK on 020 8247 3993.

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Image Caption: ATAG’s innovative Easy Flame Control is found on four of the gas hobs in its 2011 range, including the Red Dot Award winning HG9711CB.

15th September 2011

For press information and images please contact
Sarah at:
JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

The new HG7411MBB four burner gas hob, and HG9711MCB five burner gas hob, are the latest additions to the attractive MAGNA design line, with a distinctive and unique solid stainless steel base and luxurious finishing touches such as the all metal control knobs and elegantly smoothed edges. This affords a professional appearance that is very desirable to the consumer who wants to use high-quality products to create delicious meals.

ATAG’s two new MAGNA gas hobs feature its unique and environmentally friendly A+ burners, which offer a perfectly adjustable flame with a wide heat range, and a very high output. This ensures the consumer can cook faster and economically, with a litre of water coming to the boil two minutes faster, on average, than on other burners. The hobs are specially designed to ensure an ergonomic layout, with the powerful combination wok burner on the left-hand side at the front to make continuous stirring easier and leave plenty of room for other pans.

Bill Miller, ATAG’s Sales and Marketing Director, says: “These two new hobs are excellent additions to ATAG’s MAGNA collection, with a stylish design that underlines the premium quality of the appliances. They offer superior functionality, and features such as the efficient A+ burners and flexible combination wok burner will be incredibly useful to those who love to create exciting dishes and experiment with different cooking styles.”

Key features and benefits of the HG7411MBB four burner gas hob
• Beautiful stainless steel MAGNA design hob
• Spacious hob layout with wok burner on the left-hand side, to ensure ease of use
• Stainless steel control knobs with integrated spark ignition for easy and comfortable operation
• ATAG’s A+ burners with wide control range are economical, fast and efficient
• Two normal burners, one simmer, and one wok burner offers huge flexibility for the consumer
• Powerful wok burner with extended adjustable range, from simmering to wok setting (0.26 – 5.7Kw)
• Simmer burner at the back with a very low setting (0.26 kW) for real simmering
• Unique Flex® enamelled one-piece burner caps are easy to clean and replace
• Enamelled cast iron pan supports ensure hob is robust
• Thermal-electrical flame failure device for safety and peace of mind
• Comes with ATAG’s free two year parts and labour guarantee, immediately increased to a free five year parts and labour guarantee if bought with three or more other ATAG products
• Dimensions: H x W x D: 45 x 794 x 522 mm
• The HG9711MCB retails for approximately £1265

For further information about ATAG’s new MAGNA gas hobs please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption:
ATAG’s new HG7411MBB four burner gas hob, the latest edition to the MAGNA design line.

8th September 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

The new hoods feature ATAG’s latest version of its unique Air Logic HR® System, which uses specially designed filters to absorb more than 85 per cent of all the grease in the cooking vapours, therefore performing better than conventional hoods.

The Air Logic HR® filters are recessed into the cooker hood, creating a ‘cloud zone’ between the filters and the edges. This ensures cooking vapours and smells are effectively captured and extracted. A further feature of the filters is that their design enables extraction across the whole surface, rather than directly under the motor.

ATAG’s new range of hoods includes 12 different models of chimney and island hoods, with a stylish stainless steel finish. Selected models, such as the ES1292MAM, are also available in ATAG’s popular Graphite Black, offering plenty of choice for the discerning consumer, and allowing them to choose the ideal finish for their design scheme.

Key features and benefits of the ATAG ES1292MAM island chimney hood:
• Sophisticated Graphite Black shade, also available in stylish stainless steel
• Powerful 749m³ maximum extraction capacity (per hour)
• Exclusive German-made motor, specified for ATAG, offers a super quiet noise level of just 57dB on position three
• ATAG’s improved Air Logic HR® System ensures optimal air quality
• Electronic touch-sensitive keys for easy operation
• Three settings and an intense setting for all extraction needs
• Automatic ten minute over-run to exhaust cooking odours and lingering smells
• Clean Air function contributes to clean air in the home, even when not cooking
• Indicator when grease or carbon filters are saturated to ensure kitchen stays clean and fresh
• Six robust stainless steel filter cassettes, dishwasher safe for easy cleaning
• Three 20w lights for easy visibility
• Recirculation available with additional modification kit
• Suitable for connection to an external motor for even quieter operation
• Dimensions: H x W x D: 830 – 1150 x 1150 x 700mm
• The ES1292MAM retails for approximately £1679

Bill Miller, ATAG’s Sales and Marketing Director, says: “Good extraction is vital in the modern kitchen, particularly with the increase in entertaining at home and experimenting with different styles of cooking, and ATAG’s new range of hoods feature superior technology to ensure a clean, fresh kitchen. The improved Air Logic HR® System maintains optimal air quality, with quiet extraction that won’t drown out the conversation.”

For further information about ATAG’s new range of hoods please call ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption: ATAG’s new ES1292MAM island chimney hood, with improved Air Logic HR® System for superior extraction

10th August 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

The high quality, satin finished, full-colour, A4-sized, landscape brochure maintains the stylish aesthetic of previous ATAG brochures, displaying the blue and grey colours synonymous with the company, and complementing its other marketing materials. The brochure includes detailed information about ATAG’s innovative product features alongside stunning photography, clearly demonstrating the style impact created by the company’s appliances.

ATAG’s 2011 brochure includes information and full product specification for all of ATAG’s professional quality appliances aimed at those who are passionate about cooking, including the new hood range with the improved Air Logic HR® system, single ovens with split-oven technology and award-winning gas hobs with digital timers.

Bill Miller, ATAG’s Sales and Marketing Director, says: “ATAG’s 2011 brochure is our best yet, an excellent selling tool for the kitchen specialist, and is full of detailed product information. The stylish appearance of the brochure reflects ATAG’s design ethos, and is what you would come to expect from such a professional cooking brand.

“ATAG produces professional-quality appliances that are ideal for those who are passionate about cooking, and our new brochure aims to be a comprehensive guide for both the consumer and kitchen specialist, helping them to choose the best products for their needs.”

For further information about ATAG’s new brochure, please call your Area Sales Manager or ATAG on 0208 247 3993 or visit the website at www.atag.co.uk

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Image caption: ATAG’s 2011 product brochure

2nd August 2011

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk