New for 2012, the Gorenje RB60299 replaces the RB6288 model, the single door freestanding Retro refrigerator. It is available in a wide variety of stunning colours, including Juicy Orange, Raspberry Pink, Lime Green, Burgundy, Black and Cream, ensuring there is one to suit every consumer’s tastes and design scheme. Alongside the improved ‘A++’ energy rating, the RB60299 offers a larger capacity than the previous model.

The Gorenje Retro is the ideal choice for those who want their appliances to do more than just function superbly; they want them to be an extension of their vibrant, individual personality and a reflection of their design and style preferences. The range has been incredibly popular since its launch, and this latest improvement ensures they are both efficient and striking.

Bill Miller, Gorenje’s Sales and Marketing Director, says: “The Gorenje Retro is a real showstopper, and makes a perfect centrepiece in the modern kitchen. The whole range now features a superb ‘A++’ energy rating, which means there is no need for the consumer to choose style over substance. Energy efficiency is incredibly important, particularly in cooling products as they are running all the time, and so this should be high on your list of requirements for a new refrigerator.”

Key features and benefits of the new Gorenje RB60299 Retro refrigerator:
• ‘A++’ energy efficiency rating for maximum energy efficiency
• Energy consumption of just 0.536kWh per 24 hours
• Total net capacity 281 litres. Fridge: 255 litres; freezer: 26 litres
• Available in a wide variety of colours including Raspberry Pink, Juicy Orange, Lime Green, Cream, Black and Burgundy
• SuperCool fast chill option, which is perfect for cooling drinks quickly when entertaining
• Fast-freeze option that freezes at an extremely low temperature to keep food in perfect condition for longer. When the food is frozen perfectly the freezer automatically returns to the preset temperature
• Automatic defrost fridge to save the consumer time and effort
• Large vegetable crisper designed to preserve nutrients and prolong the freshness of produce for longer
• Special bottle storage shelves that are slightly inclined to stop bottles from leaking
• Deep door two-partition bottle shelf perfect for storing larger items and milk bottles
• Tempered glass shelves which are highly impact and pressure resistant
• Noise level: 42 dB(A)
• Dimensions: H x W x D: 154 x 60 x 64 cm.
• Comes with Gorenje’s free five year parts and labour guarantee
• The RB60299 Retro retails for approximately £539

For further information about Gorenje’s new RB60299 or any products in the Retro range, please call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk to find your nearest stockist.

Ends

7th February 2012

Image caption: The new Gorenje RB60299 Retro refrigerator, pictured here in Raspberry Pink

For further information and images please contact:
Sarah at JM Marketing
Email: sarah@jmmarketingservices.co.uk
Telephone: 01535 414555

The Gorenje HomeCHEF sees highly user-friendly technology from other market sectors, such as home entertainment and mobile technology, being integrated into kitchen appliances to achieve a new, inspiring cooking experience alongside incredibly easy operation. It features an integrated glass, full-colour touchscreen with photo realistic and vibrant images, which is controlled by simply using the touch of a finger to scroll through the interactive display.

Alongside a large 65 litre capacity and very efficient ‘A-20%’ energy rating, a true highlight of the Gorenje HomeCHEF is its patented, unique, electronic touch control panel with its large colour display that allows selection of the required function by simply sliding a figure across the screen. The HomeCHEF oven has a vast selection of pre-loaded menus and cooking functions perfect for use by both cooking novices and experts alike.

Accessed via the main menu screen (with a choice of 30 different language settings) the SIMPLEbake option offers nine food images representing the most common categories of dish the consumer wishes to prepare. Simply choose the dish required, and the technology does the rest, automatically selecting the cooking programme, temperature and the duration for the consumer, although if required any of these can be changed by the touch of a finger.

The AUTObake option boasts up to 65 pre-programmed dishes classified into logical categories; the consumer simply selects the dish required and touches Start. PRObake is perfectly suited to the developed chef as it allows total freedom to control all aspects of the cooking process, including the elements used, the temperature and the duration.

As a useful extension to the PRObake option, STEPbake allows the consumer to create their own combination of up to three separate cooking programmes. For example, the consumer can start cooking with a low temperature and then step up to high and then finish with medium, or may want all the heating elements to work at the beginning, but only the upper one at the end; they can control the element, the temperature and the duration.

Finally, the MYbake option allows the consumer to store their own commonly used cooking programmes; these could be the favourite dishes from AUTObake menu or of their own creation in the PRObake or STEPbake programme. These are stored in an easy to access personalised cooking library of up to 150 dishes.

In addition, there are also a number of other useful innovative features pre-programmed onto the HomeCHEF oven, such as rapid pre-heat, plate warming, defrost and a cleaning programme. The HomeCHEF ably demonstrates the ability of Gorenje to effortlessly combine highly advanced cooking technology with radical design to ensure a thoroughly modern, simple user experience that yields excellent results.

Bill Miller, Gorenje’s Sales and Marketing Director, says: “The Gorenje HomeCHEF truly heralds the next generation of cooking appliances. The demands placed on ovens are greater than ever before due to the rise in home entertaining and the increased popularity of baking, and it is vital for the consumer to have a highly functional product to meet these needs, making an outstanding model like the HomeCHEF a must-have. It is the categorical choice for consistently delicious culinary experiences, and is designed to impress and inspire both beginners and seasoned chefs alike.”

Key features and benefits of the new Gorenje BO9950AX HomeCHEF built-in oven
• ‘A-20%’ energy rating for true efficiency
• Built-in single oven with innovative colour touchscreen operation
• Stylish black and stainless steel design, complementing other products in the Gorenje Pure built-in range
• Large full-colour TFT display offering unique and simple operation
• Patented cooking menu system offers a selection of precisely engineered cooking modes; SIMPLEbake, AUTObake, PRObake, STEPbake and MYbake
• Spacious 65 litre oven capacity with super-size baking area for cooking bigger items
• Multi-function oven including conventional, fan heating, grill, grill and fan, defrost, bottom heat and fan, twin adjustable grill, plate warming and stay warm setting
• Fast preheat function, reaching 200° in just six minutes
• Unique HomeMade® technology modelled on traditional wood-fired bread oven; ensures more efficient circulation and even distribution of hot air inside the oven
• DC+ for safe use – a highly efficient cooling system designed to keep the external temperature of the oven safe during the cooking process
• UltraCool oven door with three layers of glass to improve oven performance and efficiency, while ensuring safe handling
• EcoClean enamel coated oven interior gives even distribution of heat, while preventing grease from sticking to oven, making maintenance incredibly easy
• AquaClean function for hassle-free cleaning
• Glass control panel with ergonomic handle
• Easily removable door for cleaning and maintenance
• Meat probe for perfect roasting results every time
• Free five-year parts and labour guarantee for peace of mind
• Dimensions: H x W x D: 595 x 597 x 565 mm
• The BO9950AX HomeCHEF retails for approximately £719

For further information about the Gorenje HomeCHEF, please call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk

Ends

5th January 2012

Image caption: The Gorenje HomeCHEF, a revolutionary new built-in oven with colour touch-control and patented multi-step baking system.

Editors’ Notes:
About Gorenje
Established over 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

Gorenje has recently set up its UK Facebook page, giving visitors the opportunity to interact with the brand on a much more personal level. It features videos and photos of the latest Gorenje products and events, as well as updates on Gorenje’s activities. This adds to the existing Gorenje UK Twitter account, which has allowed the brand to provide one on one answers to consumer questions, and respond to feedback.

These two platforms are highly advantageous to the consumer as they provide other methods for interaction with the Gorenje brand, alongside the company’s detailed, interesting and extensive website. They give Gorenje a much more rounded online offering, and are superb tools for developing brand awareness.

Bill Miller, Gorenje’s Sales and Marketing Director, says: “Social media is an excellent way to develop and build relationships with retailers and customers, both old and new, as well giving Gorenje the opportunity to get valuable feedback on its products and services. In this increasingly technical age it is important to get involved with the different methods of digital interaction if a brand is to stay relevant and maintain interest in its products.”

To follow Gorenje on twitter, visit www.twitter.com/Gorenje_UK
To like the Facebook page, visit http://www.facebook.com/pages/Gorenje-UK/266761106668786

For further information about Gorenje’s innovative appliances, please contact your Area Sales Manager, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk

Ends

7th December 2011

Image caption: Gorenje’s new UK Facebook page

Editors’ Notes:
About Gorenje
Established over 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

The Plus X Award is the world’s largest contest for innovative technologies, sport and lifestyle products. Held in Germany, the awards are judged and presented by a jury of renowned industry and media representatives from across Europe. In order to win a Plus X award a product must be selected as the best in its group, in the European market, in at least one of the following categories: innovation, design, high quality, user-friendliness, environmental friendliness, functionality, and ergonomics.

Gorenje’s outstanding iChef oven with electronic control module was declared Product of the Year in the ovens category. It also received a second award for innovation, high quality, excellence of design and ease of use, thanks to the superior full-colour slide control which affords an advanced user experience similar to that offered by other modern consumer electronic products.

Gorenje’s RedSet washing machine won the third Plus X Award, for excellence of design, simplicity of use, and environmental friendliness. The awards jury was highly impressed by the product’s appealing appearance and environmentally friendly performance. The RedSet washing machine boasts an ‘A-10%AA’ rating for energy, washing and spinning, ranking the appliance among the most efficient current available in the market.

Ruth Ferguson, Gorenje’s Marketing Manager, says: “We feel very honoured to have received three such prestigious awards, which recognise our dedication to producing innovative appliances that continually push the boundaries of design and technology. The Gorenje iChef in particular has attracted considerable attention since its launch, and can truly be seen to represent the future of cooking.”

For further information about Gorenje’s innovative appliances, please contact your Area Sales Manager, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk
Ends

23rd November 2011

Image caption: The Gorenje iChef received a Plus X Award for Product of the Year in the ovens category

Editors’ Notes:
About Gorenje
Established over 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

Gorenje and Ecover combine to make the perfect ‘green’ team, thanks to their shared desire to maintain eco-credentials and create products that do a great job. Gorenje is renowned for the excellent energy ratings of its appliances with highly efficient resource-saving functions, while Ecover boasts a wide range of cleaning and laundry products that have been cleverly developed using plant-based and mineral ingredients.

Since the start of their collaboration, Gorenje and Ecover have used a variety of promotional methods to educate consumers about the importance and benefits of switching to efficient appliances and sustainable products, and explain the great results that can be achieved. They have taken part in various joint competitions, while also appearing together at the Fashion Festival, held at Festival Place shopping centre in Basingstoke.

Ruth Ferguson, marketing manager for Gorenje, says: “We are pleased to partner with Ecover, the brand’s ethos perfectly complements our own and together we make a great team. It has become increasingly important to follow a sustainable, efficient lifestyle and we hope to raise awareness amongst consumers. We have lots of exciting activities in the pipeline so watch this space!”

Emma Bennetts, Ecover’s brand manager added: “Working with Gorenje is the perfect fit for us; we both have the same values and want to deliver great products that really work to our consumers. We complement each other and offer the perfect package – we look forward to the New Year and our on-going partnership.”

For further information about Gorenje’s eco-friendly products, please contact your area sales manager, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk
For further information about Ecover or to buy products, please visit www.ecoverdirect.com

Ends

9th November 2011

Editors’ Notes:
About Gorenje
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

About Ecover:
• Plant-astic is a 100 per cent renewable, reusable and recyclable plastic made from
sugarcane and Ecover is the first cleaning brand in the UK to use it, and will use Plant-astic across its product range in 2011. The new bottles will look and feel like the current bottles, but consumers will be able to distinguish them by looking out for the distinctive green and blue Plant-astic logo.
• Ecover is effective – Ecover harnesses the power of nature to create highly effective and supremely ecological cleaning products.
• Ecover is sustainable – Ecover uses sustainable plant-based and mineral ingredients. All ingredients are chosen to ensure Ecover’s products are as effective as possible whilst also achieving the lowest possible toxicity and the most rapid and complete biodegradability.
• Ecover is pioneering – Ecover continually strives to improve its product range and has spent seven years developing a new ecological surfactant for use in its hard surface cleaning products. This new Eco-Surfactant means the range cleans as well as – or better than – the UK’s leading conventional brands. The products are made with fully renewable plant-based ingredients.
• Ecover is a truly ecological company – Ecover operates from its world-famous ecological factories in Belgium and France. The company’s guidelines for environmental criteria, the selection of ingredients and manufacturing processes are far stricter that those required by EU legislation. Ecover has been recognised by the United Nations Environment programme (UNEP) for their outstanding practical achievements for the protection and improvement of our environment.
• Ecover is closer than you think – Ecover’s ecological factories in France and Belgium are just 200 and 250 miles from London. This is approximately the same distance between Manchester and London, so although Ecover is not based in the UK, the transportation miles involved in distributing their products are comparable to those of UK based cleaning companies.
• Reuse, Reduce, Recycle – Ecover’s plastic bottles are made from polypropylene and polyethylene which are 100% recyclable. Both bottles and tops can be recycled together. Ecover offers a refill service through its health food store network which allows consumers to save money and plastic resources. Visit www.ecover.com to find out where your nearest refill station is.

For more information please call Ecover press office on 0117 9731 173 or email ecoverpr@brayleino.co.uk

Since its launch, the Gorenje designed by Ora Ïto collection has dazzled consumers and design experts alike, thanks to its effortless blend of futuristic, cutting-edge design and practical innovation. Ora Ïto is famed for his ‘Simplexity’ style, combining complexity and simplicity for spectacular results that are clearly visible in this range of appliances, offering both minimalist elegance and bold, distinctive design.

Gorenje is now increasing the collection’s functionality even further by introducing a built-in pyrolitic single oven. The BOP 88 ORA-X is part of the Black range of Ora Ïto appliances, and offers a large 60 litre multi-function capacity alongside an ‘A’ energy rating, and a hassle-free, effective pyrolitic cleaning system.

Ruth Ferguson, Gorenje’s Marketing Manager, says: “Ora Ïto’s collection of appliances for Gorenje has been a huge success for us, and beautifully supports our desire to create products that are both superb pieces of design, and hugely practical. Cleaning the oven is a chore hated by the consumer, and so the new BOP 88 ORA-X is likely to be of real interest, offering thoughtful features alongside an eye-catching appearance.”

Key features and benefits of the Ora Ïto Black BOP 88 ORA-X built-in pyrolitic single oven:
• ‘A’ energy rating for eco-efficiency
• Electronic pyrolitic oven
• Part of the hugely popular Gorenje designed by Ora Ïto collection, featuring a luxurious black design
• 60 litre oven capacity with super-size baking area for cooking bigger items
• Multi-function oven including conventional, fan heating, grill, grill and fan, defrost, bottom heat and fan, twin adjustable grill, plate warming and stay warm setting
• Offers pre-set menus and fast pre-heating
• Unique HomeMade® technology modelled on traditional wood-fired bread oven; ensures more efficient circulation and even distribution of hot air inside the oven
• Patented DirecTOUCH electronic control for easy and intuitive operation – ensures accurate results and maximum economy every time
• DynamiCooling for safe use – a highly efficient cooling system designed to keep the external temperature of the oven safe during the cooking process
• Glass control panel with ergonomic handle
• UltraCool oven door with three layers of glass to improve oven performance and efficiency, while ensuring safe handling
• Easily removable door for cleaning and maintenance
• Meat probe for perfect roasting results every time
• Free five-year parts and labour guarantee for peace of mind
• Dimensions: H x W x D: 595 x 597 x 565 mm
• The BOP 88 ORA-X retails for approximately £999.00

For further information about Gorenje’s BOP 88 ORA-X pyrolitic oven, please call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.uk

Ends

19th October 2011

Image caption: The BOP 88 ORA-X built-in pyrolitic single oven, a new addition to the Gorenje designed by Ora Ïto collection

Editors’ Notes:
About Gorenje
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

Induction hobs are becoming increasingly popular as consumers begin to understand and appreciate the many benefits it offers, including speed, safety and efficiency. Gorenje’s product portfolio features a range of induction hobs, in a variety of configurations, to suit different kitchen designs and styles.

The latest additions to Gorenje’s induction hob range are a five zone model, a four zone panoramic hob and a four zone 60 cm wide model. They feature a chic black glass design, with easy to use touch control, residual heat indicators and safety hob locks for peace of mind. The new panoramic and five zone hobs also offer several innovative functions such as Boil Control to prevent pans boiling over, and StopGo to temporarily pause the cooking process.

Ruth Ferguson, Gorenje’s Marketing Manager, says: “Induction is rapidly becoming the most sought after hob type, and consumers are looking for a variety of sizes and configurations so they can pick the right one for their kitchen. Gorenje’s new induction hobs come in a selection of arrangements to ensure that the consumer can find the ideal one for their needs, whilst offering elegant, seamless design and thoughtful functionality.”

Key features and benefits of the IT1141AC Panoramic induction hob:
• Four zone induction hob with ergonomic panoramic design for easy access to pots and pans
• Stylish black glass finish with chamfered edge
• Two 21cm zones offer up to 3.7 kW each, and two 18cm zones offer up to 3kW each
• BoilControl helps prevent pans from boiling over
• PowerBoost function further enhances the performance of the hob, delivering additional time savings
• StopGo function allows the consumer to temporarily suspend the cooking process when unexpectedly interrupted. One touch of the StopGo key freezes all settings, temporarily switching off all active heating zones until reactivated by the StopGo key
• StayWarm function allows the consumer to keep their food warm at an optimum temperature
• Residual heat indicators illuminate to show which zones are still radiating heat, ensuring even greater safety
• Safety control lock for peace of mind, particularly around children
• Timer function for easy use
• Comes with Gorenje’s free five year parts and labour guarantee
• Dimensions: H x W x D: 43 x 1070 x 410 mm
• The IT1141AC retails for approximately £799

For more information about Gorenje’s new induction hobs call Gorenje on 020 8247 3980, or visit the website at www.gorenje.co.uk.

Ends

Image caption: Gorenje’s new IT1141AC panoramic induction hob

11th October 2011

Editors’ Notes:
About Gorenje
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. 4.5 million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs nearly 11,000 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

Unveiled at an exclusive VIP preview on Thursday 22nd September, Gorenje appliances were a key attraction at the Silent Revolutions exhibition, the first time Slovenian contemporary design has been celebrated on such an international scale.

The preview was attended by important figures from the Slovenian embassy, the design industry and the press. It was opened by His Excellency Mr Iztok Jarc, Ambassador of the Republic of Slovenia, who praised the brands that were taking part and acknowledged the influence they have had on the design industry and other products worldwide.

Appliances from the Gorenje Simplicity range were on display at the Silent Revolutions exhibition until Sunday 25th September, demonstrating that kitchen products need not just perform a function, but can also feature exciting and aspirational design. The Gorenje exhibit included a Simplicity induction hob, built-in single oven and washing machine, all featuring the iconic single control knob with a beautiful white appearance.

Ruth Ferguson, Marketing Manager for Gorenje says: “The Silent Revolutions exhibition was a superb opportunity to demonstrate to the world the quality and creativity offered by Slovenian design, and so it was incredibly important that Gorenje took part to acknowledge the role appliances play. Products must be practical and pleasing to the eye, and this is an idea that is carried throughout Gorenje’s portfolio.”

For more information about Gorenje’s innovative and beautiful appliances contact your Area Sales Manager or call Gorenje on 020 8247 3980, or visit the website at www.gorenje.co.uk.

Ends

Image caption: Jernej Hren, Managing Director for Gorenje UK, and Ruth Ferguson, Marketing Manager for Gorenje UK, with the Gorenje exhibit at Silent Revolutions.

27th September 2011

Editors’ Notes:
About Gorenje
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. 4.5 million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs nearly 11,000 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

A key launch on the stand had to be the new generation of washing machines and tumble dryers boasting intelligent SensorIQ technology, which automatically controls the washing and drying process, contributing to high energy efficiency. State-of-the-art SensoCARE technology delivers excellent laundry care as it understands and takes into consideration the differing needs of modern consumers. Furthermore, UltraWHITE, a unique program for delicate whites created by Gorenje’s own experts, ensures perfectly white and clean laundry at no more than 30°C.

Gorenje’s new generation of tumble dryers includes the energy-efficient condenser dryers with a heat pump. The innovative new TwinAir drying technology, combined with IonTech technology for efficient fibre smoothing, delivers UltraSOFT softness and care. All this ranks Gorenje’s new laundry appliances as among the most accomplished appliances in the market.

In the cooking sector, the revolutionary top class IQcook induction hob with pre-set cooking modes was another highlight at the fair. The innovative IQ sensor technology guarantees an extremely safe and closely controlled cooking process allowing the choice of five pre-set modes. This new technology not only saves time by optimising the cooking temperature, it is also incredibly efficient; the IQcook hob can even save up to 40 per cent in energy consumption compared to conventional induction technology hobs.

Gorenje’s stand also featured the ground-breaking HomeCHEF built-in oven, which was previously launched at the Living Kitchen exhibition in Cologne to widespread acclaim. The HomeChef uses a superior control module, which allows slide control of the oven via a large colour display. This technology has now been included in other appliances as well; Gorenje’s IFA stand displayed the concept washing machine WashEXPERT. Like the HomeCHEF, it features unique touch control using a large and clearly laid out colour LCD display. The user just has to choose the programme that best suits their requirements, given the type or colour of fabric, and the WashEXPERT takes care of the rest. It is a complex innovation offering intuitive washing mode selection, translated into truly simple and appealing form.

A further concept at the IFA fair was Gorenje’s new Weblicity line. This range takes the popular design and functionality of Simplicity appliances and adds a further dimension – consumers can now personalise the products with colour strips in six colours: white, black, grey, orange, green, and pink.

Alongside the new innovations and concepts featured on Gorenje’s stand, were firm favourites from its product portfolio including the Gorenje designed by Karim Rashid collection, the Simplicity range and the Retro refrigeration, with new white and red models.

Ruth Ferguson, Marketing Manager for Gorenje, says: “The IFA Fair is widely considered to be one of the most important events in the global appliance industry, and was the ideal setting for Gorenje to present its latest and most innovative products and concepts. The Gorenje stand demonstrated the technology and innovations of the future, while promising outstanding design, usability and efficiency. The IFA Fair was a great success for Gorenje, with many opportunities for developing further business and relationships.”

Ends

Image caption: Gorenje’s stand at the IFA Fair 2011, which featured a range of creative and innovative appliances.

13th September 2011

Editors’ Notes:
About Gorenje
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. 4.5 million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs nearly 11,000 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk

Hosted by Vernon Kay, the episode of ITV’s All Star Family Fortunes featuring
Gorenje appliances was aired on Saturday 3rd September 2011. The Gorenje products that featured as prizes were:
• RF60309OBK Black Retro fridge freezer. This stylish and innovative fridge freezer boasts an ‘A++’ energy rating thanks to its state-of-the-art cooling system.
• WA72415BK black freestanding washing machine offers a 7kg load capacity and variable 1400rpm spin speed, and features innovative UseLogic® technology, which delivers ‘A+’ class energy, wash and spin performance.
• GS62110BW freestanding dishwasher, with a large 12 place setting capacity and five programmes including Eco, Sensitive, Intensive, Glass, and Rinse and Drying. It offers an ‘A’ energy rating, alongside ‘A’ washing and ‘B’ drying performance.

Ruth Ferguson, Marketing Manager of Gorenje, says: “We received lots of positive feedback from our retailers and customers after taking part in the series last year, and so were very happy to appear again. All Star Family Fortunes is an incredibly popular show, and an excellent opportunity for us to showcase our stylish, innovative and functional products to a wide audience.”

For more information about Gorenje’s innovative appliances contact your Area Sales Manager or call Gorenje on 020 8247 3980, or visit the website at www.gorenje.co.uk.

Ends

Image caption: The RF60309OBK black Retro fridge freezer, which appeared in an episode of ITV’s All Star Family Fortunes

6th September 2011

Editors’ Notes:
About Gorenje
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. 4.5 million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs nearly 11,000 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk