The KitchenAid Chef Touch is the new sous vide cooking system for the home and until now only used by the finest restaurants. The Chef Touch is a superb three-in-one premium product that takes domestic cooking to a new and exciting level. Visually stunning the Chef Touch is a combination of three first class products finished in KitchenAid’s aesthetic that work together in perfect synergy. The system comprises of a vacuum-sealing appliance, which preserves food by packing it in an airless environment; a steam oven for gently cooking or perfectly re-heating food; and a shock freezer for rapid chilling or long-term deep freezing and storage.

The Chef Touch sous vide method captures the intense flavours of each dish, bringing out even the most delicate flavours of every ingredient. The steam oven cooks at low temperatures; the vacuum sealed ingredients preserve the elements naturally present in foods making dishes tender, juicy, full of colour and taste and healthy. Fruit, fish, meat and vegetables all maintain their full flavour and natural succulence without drying out or becoming overcooked. The sous vide method of cooking dramatically reduces the loss of water during the cooking process, for example, meat loses up to 40 per cent less water compared to traditional methods of cooking.

Raj Mistry, Head of Marketing comments: “This is recognition of the highest order for the KitchenAid Chef Touch, and we are absolutely delighted to receive the nomination. We believe that for those passionate about food and cooking this is the ultimate cooking system for the home.

“We are looking forward to the awards evening at the Hilton Metropole on the 5th March 2012 and wish everyone a tremendous evening and a very enjoyable event.”

For further information on the KitchenAid Chef Touch sous vide cooking system call KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.
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Images attached:
1. The kbbreview finalists’ logo
2. The KitchenAid Chef Touch – shortlisted for the kbbreview Kitchen Product of the Year Award.

26th January 2012

For further press information and images please contact:
JM Marketing
Jacqueline
Email: Jacqueline@jmmarketingservices.co.uk
Tel: 01536 414555

Rather than sitting above the hob, the KitchenAid retractable KCDD 9010 downdraft hood is installed behind it. Suitable for any kind of hob, it slides up into position only when needed, resting invisibly below the work surface at other times. This design innovation creates a new sense of space in the kitchen, giving users the freedom to achieve the state-of-the-art interior they desire.

The KitchenAid KCDD 9010 has a powerful airflow of 900m3/h and can be ducted or recirculated. Its perimeter extraction technology is highly effective as it extracts cooking vapours and fumes along the outer edges of the hood. The vapour stream breaks on the hood’s central panel creating a low pressure area along the perimeter. This attracts a smaller vapour stream to the extraction zone, ensuring outstanding results with 10% better grease filtering and noise reduction.

Tough and stylish, the KitchenAid KCDD 9010 has a black glass top with a stainless steel perimeter aspiration panel.

Juliana Sado, Brand Marketing Manager says: “Our KitchenAid downdraft hood has all the style and durability expected of a premium KitchenAid product. It is fashionable and discreet and remains conveniently hidden when it is not required. Its perimeter extraction is very powerful, quiet and efficient, while its retractability gives the user much needed space that is created very stylishly.”

Key features and benefits of the KitchenAid KCDD 9010 90cm downdraft Hood:
• Powerful, retractable downdraft 90cm wide hood with perimeter extraction
• Black glass top with stainless steel perimeter aspiration panel
• Automatic up and down motion with 30cm elevation
• Powerful extraction with a maximum airflow of 900m3/h and noise level of 58 dB(A)
• Three fan speeds plus an intensive option with delayed stop to ensure all cooking odours are extracted after cooking has finished
• Electronic control with touch control with blue LEDs
• Neon lighting
• Solid and durable structure in easy-to-clean stainless steel
• Everlasting and washable metal filters
• Anti-pinch safety system
• Suitable of ducting or recirculation

For more information on the KitchenAid KCDD 9010 downdraft hood call your Regional Business Manager or KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.

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Image caption: The KitchenAid KCDD 9010 downdraft 90 cm hood suitable for any kind of hob and slides up into position only when needed, resting invisibly below the work surface at other times. This design innovation creates a new sense of space in the kitchen, giving users the freedom to achieve the state-of-the-art interior they desire.

12th January 2012

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

KitchenAid’s reputation as a premium manufacturer is clearly evident in the styling and the many features available. With a generous, 73-litre capacity, the Lab oven offers 16 professional cooking functions, six special and six traditional functions.

The 16 professional cooking functions include six roasting programmes that confidently claim perfection in the preparation of roast beef, poultry, veal and pork. The five bakery functions produce delicious results in traditional bread, brown bread, deep pan pizza, thin crust pizza, focaccia and bread sticks. Similar variety is also offered by the five pastry functions that cater for croissants, sponge cake, fruit pies, tarts and perfect shortbread.

The top quality features of the Lab oven are matched by the model’s design and construction. The Navigator electronic control incorporates a text-assisted display which guides the user to select the ideal programme to achieve professional results. The oven is attractively fashioned in easy-to-clean stainless steel, where a special coating on the steel means that fingerprints hardly show and only a damp cloth is required to keep it clean.

Caroline Guillermard, Product Marketing Manager, KitchenAid, says: “The KitchenAid KOLS 7010 Lab oven is very definitely one of the stars of our professional cooking range. This 60cm model is packed with meaningful features for chefs and cooks of all levels and offers a multitude of choices. It is a true premium offering for the discerning consumer.”

Key features and benefits of the KitchenAid KOLS 7010 multifinction Lab oven:
• Built-in 60cm multifunction single oven with a generous 73-litre capacity
• 28 cooking modes including:
o 16 professional cooking functions including:
six roasting programmes for perfection in the preparation of roast beef, poultry, veal and pork
five bakery functions produce delicious results in traditional bread, brown bread, deep pan pizza, thin crust pizza, focaccia and bread sticks.
five pastry functions that cater for croissants, sponge cake, fruit pies, tarts and perfect shortbread.
o Six special functions include defrost, keep warm, yoghurt, rising, slow cooking, meat and slow cooking fish
o Six traditional functions include static, fast pre-heat, forced air, convection bake, grill and turbo grill
• Navigator electronic control with blue LCD incorporates text-assisted display that guides the user to select the ideal programme to achieve perfect results
• Easy-to-clean stainless steel door with a special coating on the steel means that fingerprints hardly show and that only a damp cloth is required to keep it clean
• Cool door with full sealed three-layer glass
• ‘A’ class energy rating
• Child lock
• Dimensions: H595 x W595 x D558 mm

For more information on KitchenAid’s KOLS 7010 multifunction Lab oven call your Regional Business Manager or KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.

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Image caption: With 28 cooking modes and superb technology packed into its robust but stylish frame, KitchenAid’s incredibly versatile and 73-litre capacity Lab oven is a must-have for both hobby chefs, cooks and gourmets who love to experiment with food.

3rd November 2011

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

The trio of 45cm microwave combination models are compact and versatile and are packed with many special features that are synonymous with the KitchenAid brand name. There are seven special functions including Crisp, Jet Defrost, Jet Start 30 and six traditional functions including forced air and a 40 cm turntable.

These sophisticated appliances are enhanced by KitchenAid’s unique Sensor cooking, ProSteam, Inverter and Crisp technologies. Sensor cooking technology has been developed to offer the best possible results in microwave cooking. The intelligent sensors in the oven cavity monitor the entire cooking process and automatically adjust the cooking time and power level according to the humidity and temperature levels of the dish being cooked.

The ProSteam controlled steam function combines with a dedicated steamer accessory to offer great versatility for fine and healthy cooking. Nutrients and vitamins are preserved, while texture, colours and flavours are maintained.

KitchenAid’s clever Crisp technology allows the user to imitate conventional oven or hob cooking, but in 75% less time due to the combination of three heating sources: microwaves, the patented Crisp plate and the grill.

Powering these flexible options is KitchenAid’s new Inverter technology, which delivers constant microwave energy at each power level to ensure even cooking and maintain the taste and dietary qualities of the food.

The quality of these models is equally reflected in their aesthetics, with easy-to-clean stainless steel surfaces and solid, stylised professional design.

Caroline Guillermard, Product Marketing Manager, KitchenAid, says: “The KitchenAid range of microwave ovens are truly professional and versatile appliances of the highest order, offering the enthusiastic cook a world of possibilities. The technology and aesthetics of these models are a great example of the high standards that the KitchenAid customer has come to expect.”

Key features and benefits of the KitchenAid KMPC 3610 Microwave Combi:
• 45cm microwave combination model with 40 cm turntable
• 40 litre capacity in a stainless steel cavity
• Inverter technology delivers constant microwave energy at each power level to ensure even cooking and maintain the taste and dietary qualities of the food
• Sensor cooking technology automatically adjusts the cooking time and power according to the humidity and temperature levels of the dish being cooked
• ProSteam function combines with a dedicated steamer accessory to offer great versatility for fine and healthy cooking. Nutrients and vitamins are preserved, while texture, colours and flavours are maintained
• Clever Crisp technology allows the user to imitate conventional oven or hob cooking in 75% less time due to the combination of three heating sources: microwave, patented Crisp plate and the oven grill
• Eight microwave power levels, maximum 900W
• Forced air oven with a temperature range of 35° to 250°C
• Seven special functions include Jet Defrost, Crisp, manual Crisp, Jet Start, Sensor re-heat, forced air + microwave and turbo-grill + microwave
• Six traditional functions include fast pre-heat, forced air, grill, turbo-grill, sensor steam and microwave
• Electronically controlled with attractive text assisted blue LCD display
• Styled in easy-to-clean stainless steel
• Child lock
• Dimensions: H455 x W595 x D565 mm

For more information on KitchenAid’s range of microwave ovens and other appliances in the company’s range, call your Regional Business Manager or KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.

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Image caption: KitchenAid’s premium KMPC 3610 is a superby equipped, 45cm microwave combi model featuring the brand’s unique Inverter, Sensor, ProSteam and Crisp technologies for superb cooking results.

5th October 2011

For further press information and images please contact:
Jacqueline or Sara at JM Marketing
Tel: 01536 414555
Email: sbazeley@jmmarketingservices.co.uk
Email: Jacqueline@jmmarketingservices.co.uk

The compact KSVC 3610 Vacuum Machine preserves food with the Sous Vide technique for packing food and ingredients in an airless environment. It is one of three appliances that form KitchenAid’s brand new Chef Touch Sous Vide cooking system, which also comprises of the KOCV 3610 Combi Steamer oven for gently cooking or perfectly re-heating food, and the KRAB 6010 Shock Freezer for rapid chilling or long term deep freezing.

Sous Vide cooking is a delicate, high quality, low temperature cooking method that affords culinary creativity. The secret is in blending fresh ingredients with their seasonings, vacuum-sealing them in special pouches and steaming them at temperatures never higher than 100°C.
The Vacuum Machine, with a capacity of 17 litres, features two working modules for maximum flexibility; a vacuum cycle for pouches and one for containers.

Caroline Guillermard, Product Marketing Manager, KitchenAid, says: “The KitchenAid Vacuum Machine is a truly professional system for improved food preservation and restaurant quality dishes at home. It perfectly complements our Combi Steamer oven and Shock Freezer to provide the complete professional cooking system for the home. Apart from its exceptional capabilities, the system is visually stunning in situ.”
Key features and benefits of the KitchenAid KSVC 3610 Built-In Vacuum Machine:
• Compact 45cm preservation unit applying vacuum technique for packing food and ingredients in an airless environment
• Preserves food up to three times longer than traditional methods to maintain original nutrients, taste and colour
• 17-litre capacity
• Two working modules comprise of vacuum cycles for pouches and containers with maximum residual pressure of 5 millibars
• Dimensions: H435 x W525 x D535 mm

For more information on KitchenAid’s KSVC 3610 Vacuum Machine and other appliances in the company’s range call KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.

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Image caption: KitchenAid’s compact KSVC 3610 Vacuum Machine preserves food with the Sous Vide technique for preserving food in an airless environment. It is one of three appliances that form KitchenAid’s brand new Chef Touch Sous Vide cooking system.

14th September 2011

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

The impressive range offers a selection of 30cm modules to satisfy every cooking preference, from induction and gas-on-metal burners to steak plates, fryers and barbeques. The robust and substantial cast iron pan supports are set flush with the induction hob for a clean look and easy movement of pots and pans between modules.

The Domino Marine range is made up of six sleek and top quality modules, comprising of the KHDI induction 3010 hob; KHDG 3010 and 3020 gas-on-metal hobs; KHDB 3010 barbeque; KHDF 3010 fryer; and the KHDS 3010 steak plate.

Domino Marine can be configured to suit the user’s personal culinary style and all models have a common size and aesthetic. They feature high quality stainless steel and black glass to produce a harmonious, high performance addition to the kitchen.

Caroline Guillermard, Product Marketing Manager, Premium, for KitchenAid, says: “Customers want control of their appliances and the freedom to make their own choices in terms of design and format. The beauty of the Domino Marine range is its flexibility and the fact that contemporary style and functionality go hand in hand. Whatever the permutation, the performance is professional and top class.”

For more information on KitchenAid’s Domino Marine hob range call KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.

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Image caption: Kitchenaid’s new Domino Marine range consists of six high performance 30cm modules.

7th September 2011

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

KitchenAid specialises in combining visually striking products with quality construction and leading technology, which is why the introduction of its iXelium™ hobs is so special.

Far from just looking great, the 90cm KHPI 9050 and 75cm KHPI 7550 gas hobs offer excellent endurance.
IXelium™ is nothing short of a revolution in hob technology, arresting the ageing process of stainless steel and maintaining its everlasting beauty and easy-clean convenience.

Nanotechnology is used to create an invisible barrier on the surface, making it significantly more resistant to scratching, staining and corrosion than conventional steel hobs. And because iXelium™ can be cleaned using natural, non-aggressive detergents, its beauty is both enduring and environmentally friendly.

Aesthetically and technologically, the new KitchenAid hobs offer consumers excellent versatility. They have an attractive black glass insert and an impressive total power output of 11.5kW. Stability is ensured by the robust, full coverage cast iron pan supports. The hobs have five burners, including a powerful professional double crown burner and a wok adaptor for stir-fry dishes and fast cooking.

Caroline Guillermard, Product Marketing Manager, Premium, for KitchenAid, says: “Our iXelium™ models represent a highly significant addition to our portfolio of professional quality hobs. Attractively styled and with a spacious and practical layout, they offer outstanding design, performance and longevity.”

Key features and benefits of the KitchenAid KHPI 9050 iXelium™ gas-on-metal hob:
• Front controlled iXelium™ stainless steel gas hob with black glass insert,
• iXelium™ technology is significantly more resistant to scratching, staining and corrosion than conventional steel hobs.
• 90cm five-burner gas hob with powerful, professional double crown burner of 4.2kW output with a wok adaptor
• Robust and full coverage cast iron pan supports
• Automatic ignition for total ease of use and convenience
• Easy grip robust control knobs
• Electromagnetic safety valves to each burner

For more information on all KitchenAid’s new gas hobs with iXelium™ call KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.

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Image caption: Stylish and durable, KitchenAid’s 90cm KHPI 9050 gas hob features iXelium™ stainless steel technology which arrests the ageing process of stainless steel and maintains everlasting beauty and easy-clean convenience.

3rd August 2011

For further press information and images please contact:
Jacqueline or Sarah at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk
Email: sarah@jmmarketingservices.co.uk

The combi steamer is a shining star in its own right. Fashioned in EasyClean stainless steel, it blends steam and convection cooking to produce succulent dishes that are impeccably browned on the outside and beautifully tender inside. The Pure Steam function cooks light and healthy meals using steam only.

With a roomy 34-litre stainless steel cavity and KitchenAid’s elegant Navigator electronic control, the KOCV 3610 offers eighteen automatic programmes including ten Sous Vide cooking functions as well as a host of other cooking options.

Caroline Guillermard, Product Marketing Manager, KitchenAid, says: “The KitchenAid KOCV 3610 combi steamer is a very powerful, professional-style cooking appliance within its compact 45cm footprint. It is the engine room of our brand new Chef Touch Sous Vide cooking system, yet this extremely versatile product is also a great addition to the contemporary kitchen as a stand-alone cooking system.”

Key features and benefits of the KitchenAid Chef KOCV 3610 Combi Steamer:
 Compact 45cm professional-style cooking system
 Styled in EasyClean stainless steel; fingerprints barely show and only a damp cloth is required to keep clean
 Combines steam and convection cooking for succulent dishes with professional results
 Pure Steam function cooks light and healthy meals using steam only
 34-litre stainless steel cavity for cooking and regenerating food
 Ten Sous Vide cooking functions including meat, fish, shellfish, poultry, fruit and vegetables
 Eight special functions include pre-set recipes, forced air and steam, steam, preservation, defrosting, leavening of dough, dehydration of fruits and vegetables, preparation of yoghurt and disinfection
 Two traditional functions – forced air and reheating
 Two regeneration Sous Vide functions for refrigerated and frozen food
 Flavour, colour and texture of even the most delicate foods are preserved to a much higher standard along with nutritional content
 Navigator electronic control with blue LCD display; the text assisted display guides the user to select the ideal programme to achieve professional results
 Energy class rating of ‘A’
 1.45-litre water tank for independent and flexible installation
 Halogen lighting
 Dimensions: H455 x W595 x D517 mm

For more information on KitchenAid’s KOCV 3610 compact Combi Steamer oven and other appliances in the company’s range call KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk for full specification.

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Image caption: With a generous 34-litre stainless steel cavity and elegant Navigator electronic control, KitchenAid’s KOCV 3610 compact Combi Steamer oven offers eighteen automatic programmes and ten Sous Vide cooking functions, as well as a host of other cooking options.

6th July 2011
For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

KitchenAid’s Chef Touch™ earned the Red Dot Design Award for introducing a revolutionary product that brings Sous Vide cooking to the home, as a great concept, is innovative, and has outstanding design ergonomics, great aesthetics and value.

The Sous Vide cooking technique brings out all the flavours of every ingredient in the recipe, and to date has only been available to professional chefs. KitchenAid has brought it to the domestic kitchen, and as a result, this year has been awarded one of the most desirable international recognitions for industrial products available, the Red Dot Design Award.

Chef Touch™ Sous Vide is an exclusive cooking and preservation system of three appliances: a steam oven, a vacuum machine and a shock freezer that work together in perfect synergy for delicious result.
Sous vide cooking is a delicate high quality low temperature cooking method that unleashes culinary creativity. Fresh ingredients are vacuum-sealed in pouches and are cooked in a steam oven at temperatures not exceeding 100°C. Lower cooking temperatures and the vacuum seal preserve the water and the organoleptic elements naturally present in foods making dishes tender, juicy, full of colour and taste and healthier too. Fruit, fish, meat and vegetables all maintain their full flavour and natural succulence without ever drying out or becoming overcooked.

KitchenAid’s Chef Touch™ System will preserve the aromas and organoleptic properties, intact and unaltered, giving your palate the ultimate taste experience.

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For more information on KitchenAid’s Chef Touch call 0800 988 1266.

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Image captions: Premium manufacturer KitchenAid’s new Chef Touch™ Sous Vide cooking system wins the Red Dot Award for 2011.

8th June 2011

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

However, replicating those distinctive tastes and aromas requires investing in a very special coffee machine, and KitchenAid has introduced a new model the KSCX 3625. This built-in, sophisticated machine is a real taste of luxury and a mini coffee shop in its own right, offering top quality coffee at any time of the day. It features five different options (espresso, small, medium, large and mug) and three different settings each for water temperature, quantity and coffee volume.

There are seven grinding or milling levels, as well as a versatile automatic cappuccino function for producing the perfect froth for your cappuccino, cafe latte or latte macchiato. The KSCX 3625 is fully integrated to reduce work top clutter and is stylishly designed with a stainless steel front and easy-to-use electronic controls with a blue LCD display for seamless integration into any kitchen design.

Caroline Guillermard, Product Marketing Manager, Premium, for KitchenAid, says: “The KitchenAid KSCX 3625 is the perfect coffee machine for delicious aromatic coffee. Robust but elegant, versatile but easy to use, it is a genuine professional-style machine whose automatic water and coffee level detection functions ensure a great cup of coffee every time.”

Key features and benefits of the KitchenAid KSCX 3625 Built-In Coffee Machine:
 Fully integrated for seamlessly fitting into any kitchen furniture design
 Automatic cappuccino, espresso and milk-steaming functions
 Automatic grinder to mill fresh coffee to one of seven levels
 Five settings to adjust volume – espresso, small, medium, large and mug
 Three coffee temperature settings
 Three water quantity settings
 Styled in Easy to Clean stainless steel
 Electronic control with blue LCD
 Automatic coffee and water level detection
 Integrated 1.8 litre water tank
 Auto start and auto shut off
 Anti-limescale programme

For more information on the KitchenAid KSCX 3625 built-In coffee machine call KitchenAid on 0800 988 1266 or visit the website at www.kitchenaid.co.uk

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Image caption: KitchenAid’s built-in KSCX 3625 coffee machine is a mini coffee shop in its own right, offering top quality coffee at any time of the day. It features five different options (espresso, small, medium, large and mug) and three different settings each for water temperature, quantity and coffee volume.

3rd June 2011

ABOUT KITCHENAID
Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products, from utensils to small and major appliances, with professional performances and designed for passionate gourmets. The KitchenAid brand, that celebrated its 90th anniversary in 2009, is part of the Whirlpool Corporation, the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centers around the world. KitchenAid’s European Operations’ Center is located in Comerio (VA), Italy. For further information on KitchenAid, please visit the web site www.kitchenaid.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk