The 77cm frameless touch control induction hob in black ceramic glass has three energy efficient induction cooking zones with a booster option on every zone. The versatile hob features automatic pan detection and nine power levels with precise temperature control, while its smooth glass surface is aesthetically elegant and stylish and at the same time very easy to clean and maintain.

Induction cooking brings a host of great selling points to the kitchen specialist and is almost certainly the most economical and energy efficient way of hob cooking. Super quick, clean and efficient, the technology uses an electro-magnetic coil beneath the cooking zones to create an induction field which heats the pan on the hob rather than the glass or air around it.

It is very fast, has a very rapid power increase, optimised temperature and adjustment to within half a degree. Induction hobs are instantly controllable because the energy transfer ceases as soon as the pan is removed from the surface.

Simona Bara, Whirlpool’s Product Marketing Manager, Built-In, says: “In one highly stylish and ergonomically designed unit, the Whirlpool ACM 775 hob combines elegance and flair with the immense versatility of induction cooking. Our induction hobs have already proved incredibly popular with our customers for their flexibility and chic aesthetics.”

Key features and benefits of the Whirlpool ACM 775 Induction Hob:
• 77cm frameless touch control induction hob
• Extra-wide elongated style, ergonomically designed elimating the need to stretch to the back of the hob
• Styled in easy-to-clean black ceramic glass
• Three energy efficient induction zones with a booster option on every zone
• Nine power levels with precise temperature control
• Automatic pan detection
• Zone diameters of 210 mm, 145 mm and 180 mm
• Dimensions: H 52 x W770 x D350 mm

For more information on the Whirlpool ACM 775 induction hob, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image caption: The Whirlpool ACM 775 is a 77cm frameless touch control induction hob in black ceramic glass with three energy efficient induction cooking zones each with a booster option. The versatile hob features automatic pan detection and nine power levels with precise temperature control, while its smooth glass surface is easy to clean and maintain.

8th February 2012

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

All the air in a Whirlpool fridge passes through the high-tech Microban® anti-bacterial filter. Microban® is the world leader in anti-bacterial air filtration designed to reduce bacteria, odours and mould in the refrigerator. This ensures mould and odours cannot survive to cause a harmful build up of bacteria. This means Whirlpool’s fridges stay hygienic for longer, offering the enterprising retailer a valuable sales tool.

Recent research by Microban® found the salad drawer is the most dangerous place in the fridge, with almost 8,000 bacteria per square centimetre. Whirlpool’s fridges, with the help of Microban®, can kill the majority of bacteria that lands on a surface within 24 hours, meaning food lasts longer and consumers can reduce the time they spend cleaning their fridges.

In a poll by Gallup1 75 per cent of consumers preferred to purchase a product with antimicrobial protection, making Whirlpool’s Microban® air filtration system an excellent selling tool. Whirlpool’s impressive line up of refrigerators featuring Microban® filters include the award winning Nova Side by Side, with its flush design, 6th Sense technology and anti-bacterial filter, it has everything a consumer needs.

Juliana Sado, Brand Marketing Manager for Whirlpool, said: “Hygiene in refrigerators is of the utmost importance to Whirlpool, especially during the festive season when consumers store the festive poultry and bulk buy. Whirlpool’s partnership with Microban® is an excellent benefit for consumers.

“Whirlpool’s partnership with Microban® is a great advantage for the retailer too, as it provides added value at point of sale. Ideally, the filters should be replaced six monthly, providing long-term income and footfall to the store to buy a new Microban® filter.”

For more information on Whirlpool’s refrigerators with Microban® anti-bacterial air filtration systems contact your Regional Business Manager or telephone 0208 649 5000.

Ends

Source:
1. Link to article in the Daily Mail including research by Microban® http://www.dailymail.co.uk/health/article-2050643/Most-dangerous-place-fridge-With-8-000-bacteria-square-centimetre-salad-drawer.html

Image caption: Whirlpool’s Nova Side by Side refrigerator with Microban® anti-bacterial air filter to reduce bacteria and protect consumers.

10th January 2012

For further press information please contact:
Jacqueline
JM Marketing
T: 01536 414555
E: jacqueline@jmmarketingservices.co.uk

The iF Product Design Award covers all areas of product design and serves as a platform for design-related innovations. In this important international design competition, the Whirlpool brand, once again stands out, taking the top prizes from international entries from 48 different countries.

The Whirlpool iXelium™ hob impressed the jury of worldwide industry experts and renowned designers with the pairing of technology and sophisticated design. The high-efficiency burners are fully integrated into the streamlined shape of the iXelium™ surface. The elegant hob grid design adds to its refined appearance.

The iXelium™ nanotechnology is applied to all steel parts guaranteeing the hob remains immaculate, flawless and shiny throughout its lifetime. The iXelium™ has superior performance against scratching, corrosion and yellowing compared to traditional steel hobs.

Juliana Sado, Brand Marketing Manager comments: “The iXelium™ hob has been a superb introduction to the market place and has been very well received by our trade partners. However, it is magnificent to have such strong endorsements for our latest innovations. The iXelium™ hob is a perfect combination of excellent design and superb all-round performance, which today represents the core of consumer desire.”

Ends

Image caption: The unique Whirlpool iXelium™ hob – the appearance remains unchanged retaining its shine and beauty over time and has been awarded the prestigious iF Product Design Award 2012.

Editors’ Notes:
About iF Industrie Forum Design e.V. and iF International Forum Design GmbH
For over fifty years, iF Industrie Forum Design e.V. has had its roots at the Hannover exhibition centre. Launched in 1953 as the “Special Show for Well-designed Industrial Goods”, this registered association — as indicated by the German abbreviation “e.V.” — was expanded in 2001 to include a new operating arm: iF International Forum Design GmbH. This organization is now responsible for all iF business areas — above all, for staging the renowned iF award competitions. As an independent institution, iF exercises a decisive mediating role between design and industry, fulfilling this function for many years now, in an objective and reputable manner. This special capacity allows iF to make a significant contribution to the success of design services in an economic context as well as enhancing public awareness as to the importance of design.

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

3rd January 2012

The built-in multi-function oven has a generous 67-litre capacity. The company’s intelligent 6th Sense® technology delivers the best possible results and performance using the least amount of time and energy with the minimum of fuss. The 6th Sense® system uses two sensors that sense the weight of meat, fish and vegetables and precisely monitors the oven temperature, adapting the cooking time and process accordingly for energy efficient cooking and perfect results. The system regularly feeds back the cooking time via the innovative and user-friendly touch control display.

The new Ready2cook system creates outstanding airflow distribution within the generous cavity, so the oven is ready to cook without the need for pre-heating, saving up to 20% on energy costs with up to a 26% time saving.

The Cook3 system maximises the use of the 67-litres of oven space to allow cooking on three levels simultaneously, without any flavour or aroma transfer. This not only saves the time but also running the oven full for one session rather than wasting energy and time cooking each dish individually.

The innovative, 3.5”, I-Touch control panel lights up in high resolution colour. As well as being intuitive to use for setting the oven, the I-Touch control panel graphically displays the cooking functions available, including the 30 pre-programmed recipes. Thanks to the 6th Sense® technology the oven will automatically sense the weight of the food and set the right time and temperature. This means that the dish will be cooked using the most efficient system and settings for the very best result every time, and of course, the clever LCD display lets you know what is going on the whole time too.

Key features and benefits of the Glamour White oven – AKZM 693 WH:
The Glamour White single oven not only lives up to its name, it is a highly efficient and versatile appliance. It offers a plentiful choice of cooking options, gives perfect results and is packed full of the latest technology.
• Single oven with side-opening door and Glamour styling and design
• Whirlpool 6th Sense® technology senses and adapts the cooking process for perfect cooking results and economy
• Energy class rating of ‘A’ with generous 67-litre capacity for cooking several dishes at the same time for maximum economy
• Ready2cook technology saves up to 20% energy and up to 26% time, as it eliminates the need to pre-heat the oven
• Cook3 system maximises the use of the generous capacity; cooking on three levels simultaneously without smells and flavour transference, saving time and energy cooking individually
• Multi-function functionality including: conventional, circa fan forced air, turbo grill, turnspit, dough proving, convenience food, defrost and maxi cooking programme to cook large joints of meat and poultry perfectly
• 3.5” high resolution colour touch screen display featuring advanced
’I-Touch’ technology for quick and easy navigation and feedback
• Text assisted cooking displayed on 3.5” screen with backlight for easy viewing
• Keep warm function keeps food warm for up to four hours
• Electronic temperature control for perfect temperature accuracy minimising energy wastage
• Triple glazed glass door with full width inner glass door to keep in the heat and keep the outer door cool to touch

Contact details:
Whirlpool
Tel: 0208 649 5000
Website: www.whirlpool.co.uk

Image caption: The ‘A’ energy efficient Glamour White oven with intelligent 6th Sense technology, Ready2Cook and Cook3 systems for maximising the use of time, space and energy. A triumph of innovative engineering and design, with ease of use and performance excellence built in as standard.

Ends

About Whirlpool Europe, Middle East & Africa (EMEA):
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further information and images please contact:
JM Marketing
Tel: 01536 414555
Email: Jacqueline jmmarketingservices.co.uk

24th November 2011

Employees at Whirlpool UK enjoyed a celebratory traditional English tea served on vintage china, surrounded by bunting and decorations at the company’s headquarters in Croydon. The day included lots of activities and surprises; a special lunch, quizzes, a fancy dress competition and the chance to win commemorative merchandise and a MAX Limited Edition microwave!

Whirlpool UK also hosted a celebration lunch for the trade media. Guests were treated to an outstanding menu prepared by Tim Anderson, the winner of MasterChef 2011. Tim prepared and cooked a superb variety of dishes using the KitchenAid Chef Touch to demonstrate the latest sous vide cooking technique.
Juliana Sado, Brand Marketing Manager commented: “It has been a tremendously busy, yet exciting year with the Whirlpool UK staff enjoying many celebratory activities. The anniversary celebrations have been a great way to commemorate the company’s provenance and its on-going mission dedicated to improving the lives of consumers in every home, everywhere.

Whirlpool’s time- and labour-saving appliance innovations have influenced home and family life during the last century. We’re driven by the belief that everyone needs a comfortable place to call home. We’re proud of our American heritage and our growth to become the world’s appliance leader.”

Ends

Image captions:
1. Whirlpool UK’s tea party to commemorate 100 years since the founding of the company.
2. Whirlpool UK trade gathering to celebrate 100 years

23rd November 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

Whirlpool’s new built-in brochure is exquisitely collated on A4 matt paper in a portrait style and includes striking photography. It covers the brand’s impressive line-up of built-in products, including ovens, hobs, hoods, microwaves, dishwashers, refrigeration, and laundry, and concludes with a detailed specification of each model clearly and succinctly presented, an excellent tool for both retailers and consumers alike.

Eco-efficiency is highly important to Whirlpool, and is committed to providing appliances with optimum energy use and minimal consumption of resources. The new brochure includes a detailed section on energy efficiency and the latest energy labelling regulations ideal to help consumers understand and also useful for retailers to sell easily and effectively.

Whirlpool’s 2012 brochure also features its stunning and aspirational kitchen collections, including its Ambient line, where tradition meets contemporary innovation with a mix of advanced technology and simple functionality. The Glamour line is a luxurious kitchen concept with its minimalist design, outstanding performance and superior quality.

Juliana Sado, Brand Marketing Manager for Whirlpool, said: “Whirlpool is dedicated to manufacturing sophisticated energy efficient products alongside the very best in distinctive and desirable designs, which the new built-in brochure showcases perfectly. The brochure succinctly details Whirlpool’s advanced 6th Sense technology to help retailers understand how the technology contributes to resource efficiency and perfect results, in an effort to help promotion to the consumer.

“The new brochure also explains Whirlpool’s exclusive Pro.Fit system, a range of carefully considered features designed to make installation quick and simple, another helpful bonus for the retailer.”

For more information on Whirlpool’s new built-in product brochure contact your Regional Business Manager or telephone 0208 649 5000, or visit www.whirlpool.co.uk

Ends

Image caption: Whirlpool’s new beautifully designed built-in product brochure available now for retailers.

22nd November 2011

For further press information please contact:
Sara Bazeley
JM Marketing
T: 01536 414555
E: s.bazeley@jmmarketingservices.co.uk

This highly distinctive and fashionable model is both an object of interior design and a powerful and versatile cooking appliance. Alternating between curves and flat lines, the MAX Limited Edition is a clever mix of technology and innovation. Its unusual rounded back makes it genuinely unique in terms of its ability to be sited virtually anywhere in the kitchen, and is the only microwave oven that can be positioned in a corner. Compact on the outside with an incredibly spacious interior, its 13-litre interior capacity fits plates up to 28cm in diameter.

The Whirlpool MAX Limited Edition has a new fashion and glam colour palette that reflects the metallic tones currently in vogue. The model is available in Caffeine, Platinum Bronze and Moonlight finished with a full mirror glass door. The contemporary metal nuance draws a fine line between kitchen appliance and furniture, allowing the appliance to integrate perfectly into any space.

Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool says: “Our MAX Limited Edition is a wholly apt choice to celebrate the Whirlpool centenary, with its great combination of genuinely unique design and state-of-the-art cooking technology. This is a fashionable and highly sophisticated compact combination microwave oven with all the power and versatility needed for superb cooking results – and the new colour palette is superb!”

Key features and benefits of the Whirlpool MAX Limited Edition microwave oven:
• Special freestanding centenary model available in Caffeine, Platinum Bronze and Moonlight
• Unique round back saves worktop space and enables model to be positioned neatly into a corner
• 13 litre oven that is equivalent to 23 litres through intelligent design
• Generous turntable accommodates 28cm dinner sized plates
• Stylish flat screen door for maximum visual impact
• Attractive and informative LED ambient lighting system of white, green, red and blue lights. Each light represents a different cooking function and is additionally reflected onto the surface below
• White light indicates that the microwave is ready to use; the green signifies that the 6th Sense steam function is in use; the red light indicates that the microwave is using one of its six cooking functions:
o 6th Sense Crisp, a quick and easy way to prepare crispy foods like bread, quiche and pizza using the combination of 6th Sense and Crisp technologies
o Manual Crisp, an exclusive function of Whirlpool microwave ovens, which uses the patented Crisp plate, 3D microwave system and quartz grill to provide perfect crispy and crunchy food both on the surface and underside in just a few minutes
o 3D Microwave Distribution System, the only system able to guarantee the perfect distribution of microwaves inside the oven cavity. Microwaves move three-dimemnsionally to reach every part of the food, improving heating and cooking and further reducing cooking time
o Quartz Grill, reaching very high temperatures in a few seconds. Uses less energy than a traditional grill but cooks three times faster and is self-cleaning
o Combi (microwave + grill), provides combination of microwave cooking and grilling to ensure browning results as good as those expected from a traditional oven
o 6th Sense Crisp Defrost, a new and exclusive Whirlpool function specially designed for defrosting and warming bread in a way that guarantees uniquely crispy results
• The blue indicates that the 6th Sense Jet Defrost function is in operation
• Easy-to-use, intuitive, smart touch electronic controls with text assisted display
• 750 watts of microwave power
• Dimensions: H 375 x W 372 x D 360 mm

For more information on Whirlpool’s Max 100 Limited Edition microwave oven, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image caption: Whirlpool has introduced the MAX Limited Edition microwave oven as the flagship product of the company’s 100th anniversary.

10th November 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

The WWCR 9230 washing machine ensures long-lasting colour preservation and unparalleled fabric care for a superb cleaning performance even at ultra-low temperatures. This is achieved by the clever combination of the machine’s 6th Sense Colours technology, the special Colours 15ºC option, and Wave Motion technology.

Whirlpool’s patented 6th Sense® technology offers an outstanding eco-friendly performance. The intelligent technology automatically senses the size of the load, adjusting the resources accordingly and realising savings of up to 50%¹ on energy, water and time.

Wave Motion technology is a unique asymmetrical drum movement that maximises detergent effectiveness when combined with 6th Sense® technology. The movement distributes fabrics thoroughly around the drum and allows detergent to be perfectly absorbed. This means the washing temperature can be reduced to an absolute minimum, with the Colours 15ºC option, whilst ensuring the same cleaning performance for washing cycles at 40ºC. This represents a highly significant new way to guarantee long-lasting colour fidelity and fabric care, as tested and confirmed by the German research institute, WFK.

For even better results, the Colours 15ºC option works in concert with the 6th Sense Colours programmes, which are adapted to different colour choices to ensure outstanding colour preservation. Each 6th Sense programme optimises washing performance for a specific colour set composed of assorted fabric types. The Dark Colours programme protects black and dark items from fading. The Light Colours programme washes light colours with no colour transfer, while the Mixed programme washes an assortment perfectly.

The intuitive control panel and layout on the A++ energy rated WWCR 9230 is designed to match consumers needs and includes 14 programmes such as the time saving Speed 15 which is designed to wash a 3kg load in just 15-minutes. The Super Eco programme saves up to 40% energy using a combination of reduced tumbling and increased soaking within an increased cycle time; when run with the delayed start option it is ideal for night time operation to maximise the use of lower energy tariffs. The Daily Load programme is perfectly designed to cope with the everyday wash load in just an hour, while the Big Item programme for cumbersome duvets and the dedicated Jeans and Sports programmes are invaluable to any busy household.

A significant selling point on this freestanding feature-rich machine is its 9kg, offering 80% more room than a standard 5kg machine, so washing more laundry in a single wash saving time, energy and money! Whirlpool’s Detergent Dosing Recommendation system is another benefit, which recommends exactly how much detergent to use, saving money and protecting the environment.
Whirlpool’s Product Marketing Manager, Freestanding, Dean McKelvie comments: “The Whirlpool WWCR 9230 is a genuinely ground-breaking addition to our home laundry portfolio with its great solution for preserving the colour and integrity of fabrics and its ability to combine different technologies to maximum effect. Our on-going research and development programme is geared to constant improvement and this great machine is another important ‘first’ for Whirlpool.”
Key features and benefits of the WWCR 9230 freestanding Colours washing machine:
• A++ energy class with AB wash and spin rating for excellent energy and wash results
• Extra-large 9kg drum capacity in standard footprint – 80% more room than a 5kg machine
• Next generation patented 6th Sense technology for extended savings of up to 50% for water, energy and time¹
• New 6th Sense Colours technology to preserve the colour and integrity of fabrics
• Special Colours 15ºC option combines with 6th Sense Colours technology and Wave Motion technology
• Wave Motion technology is a unique asymmetrical drum movement that maximises detergent effectiveness when combined with 6th Sense® technology
• The Colours 15ºC option works in concert with the 6th Sense Colours programmes, which are adapted to different colour choices to ensure outstanding colour preservation and fabric care
• 6th Sense programme optimises washing performance for a specific colour set composed of assorted fabric types
• Dark Colours programme protects black and dark items from fading. The Light Colours programme washes light colours with no colour transfer, while the Mixed programme washes an assortment of colours perfectly
• The Mixed programme option offers energy savings of 70% while the Dark and Light programmes save 85%²
• Intuitive LED control panel and layout is designed to match consumers’ needs and includes 14 programmes
• Detergent Dosing Recommendation System saves cost and protects the environment
• Super Eco programme for 40% energy saving
• Speed Wash – 3kg load in 15-minutes
• Daily Load 60-minute programme for quick and excellent wash performance for the everyday mixed load
• Start Delay to wash at a time to suit the household and to access less expensive energy tariffs
• Additional options including: pre-wash, easy ironing setting for releasing creases in garments to save time and effort ironing; intensive rinse, rinse hold and variable spin
• Maximum spin speed of 1200 rpm to reduce drying times
• Large 440mm wide porthole door with 172° opening angle for easy access
• Low wash/spin noise levels of 58 and 77dB(A)
• Dimensions : H 850 x W 595 x D 600 mm

For more information on Whirlpool’s WWCR 9230 6th Sense Colours washing machine call your Regional Business Manager or Whirlpool UK on 0208 649 5000.

Ends

Image caption: Whirlpool’s new 6th Sense Colours washing machine, the WWCR 9230, ensures long-lasting colour preservation and unparalleled fabric care for a superb cleaning performance even at ultra-low temperatures. This is achieved by the clever combination of the machine’s 6th Sense Colours technology, the special Colours 15ºC option and Wave Motion technology.

Notes:
¹Comparison between 9kg load and 1kg on Whirlpool washer with 6th Sense cotton 60°C programme.
²Savings based on Colours 15ºC option on Mixed programme/Light Colours/Dark programme compared with a Whirlpool default Mixed 40ºC/Light colours /Dark 40ºC.

8th November 2011

About Whirlpool Europe:
With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

Origami hob accessories have been designed to extend the cooking experience and support the consumer at every stage of the cooking process. The range includes a grill plate, cooking stone, panini toaster, and a chopping board.

Whirlpool’s grill plate fits easily onto the hob with its own support. The non-stick, cast iron ribbed plate provides delicious, high quality grilling and barbecue-style results. The cooking stone provides a novel way to create delicious dishes with meat, fish and vegetables. With two large, non-conductive handles, the cooking stone can easily be moved to serve food directly at the table and keep the dish warm.

Whirlpool’s panini toaster sits directly on the hob and has heat-proof, non-conductive handles with which it can be quickly and easily turned over to ensure that both sides of the toasted sandwiches are cooked evenly. The large ‘double’ size toasting area is big enough to hold two sandwiches at once and can also be used for toasting vegetables.

The elegant chopping board is made from robust wood and can sit on either the hob or work surface either as an extra support for other accessories, protecting tables and worktops or for chopping vegetables, meats and fish.

Simona Bara, Whirlpool’s Product Marketing Manager, Built-in, comments: “This exclusive range of dedicated hob accessories is designed to be easy to use and easy to clean, as well as being great fun. Hob cooking can be a focus when entertaining at home and with these accessories they offer another dimension to cooking, as well as the chance to experiment with new dishes.”

For more information on Whirlpool’s Origami hob accessories and other products in the company’s range, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image caption: Whirlpool’s versatile collection of Origami hob accessories has been designed to extend the cooking experience and support the consumer at every stage of the cooking process. The range includes a grill plate, cooking stone, panini toaster and chopping board.

2nd November 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

The cleverness of Whirlpool’s Domino frameless induction hobs is that they are outstandingly flexible and efficient in any kitchen space or for whatever cooking requirements. The AKM 711 (38 x 51cms) and the ACM 710 (30 x 51cms) are equally at home on a limited kitchen worktop or as a valuable addition to a comprehensive grid.

The larger AKM 711 is a single dual zone model, while the ACM 710 has two cooking zones. Easy to clean with a smooth ceramic glass surface in classic black, the versatile hobs offer touch controls, nine power levels, booster options and automatic pan detection technology.

Simona Bara, Whirlpool’s Product Marketing Manager, Built-in, comments: “Induction hobs offer the ultimate in speed of cooking and are the most energy efficient form of hob cooking. Our AKM 711 and ACM 710 models are excellent examples of this exciting technology. Quite apart from their elegant design and flexibility, they will offer significant savings in energy at a time when our energy bills are set to soar.”

Key features and benefits of the Whirlpool AKM 711 induction hob:
• Frameless touch control induction hob
• Dual zone induction cooking with booster option
• Nine power levels with precise temperature control
• Automatic pan detection
• Easy to clean black ceramic glass surface

For more information on Whirlpool’s AKM 711 and ACM 710 induction hobs and other products in the company’s range, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image caption:
Whirlpool’s AKM 711 induction hob is a dual zone, frameless model with an easy to clean smooth ceramic glass surface in classic black. The versatile hob offers touch controls, nine power levels, booster options and automatic pan detection technology.

12th October 2011
About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
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