Maytag continues to be one of the most thoughtful appliance manufacturers with the introduction of a new pedestal that brings washing machines and tumble dryers to the ideal height for comfort and ease of use.
It is estimated that four out of every five adults will experience back pain at some stage in their life, leading the NHS to spend more than £1 billion a year on back pain related costs. This shows that it is an issue that deserves consideration by discerning manufacturers who want to provide consumers with a laundry experience that is technologically advanced, whilst also being practical, considerate and even back saving!
Maytag has introduced the pedestal option to its ‘hidden helpers’ range to make life in the laundry room easier and more comfortable, and confirm that they consider every aspect of the laundry process. ‘Hidden helpers’ encompass a flexible range of practical and inventive solutions that aim to organise and streamline domestic life in the laundry room, taking the hassle and stress out of wash day.
The stainless steel pedestal is robust and practical and is designed to raise a Maytag washer and/or dryer by 30 cm – creating a much more convenient and back-friendly height for easy loading and unloading. Suitable for all new Maytag laundry models including the Line Series, Circle Series and fully integrated ranges.
For a totally sophisticated and integrated look there is the pedestal drawer with shelf, which combines additional storage with the increase in height. This useful drawer is an invaluable addition to any laundry room, as it is perfect for storing everything from detergents to hangers, hiding away the clutter that comes with washing.
Mike Martin, Head of Product said: “While at first glance the addition of a pedestal to our hidden helpers range may not seem particularly innovative, when the benefits are considered it is clear that Maytag has yet again gone the extra mile to provide our consumers with a superior, all encompassing laundry experience. Back pain affects so many people that we are certain this will become a must-have product to take the pain out of doing the washing. Maytag always strives to make life easier for our customers, something that is summed up by the strap line for our new brochure, ‘That’s Better’.”
For more information on the new Maytag pedestal and other appliances in the company’s range call your Area Sales Manager or Maytag UK on 0844 499 0101 or visit the website at www.maytag.co.uk.
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Image caption: Maytag’s new stainless steel pedestal elevates the washing machine and/or tumble dryer by 30 cm to create a comfortable working environment, taking the pain out of the laundry chore!
4th November 2009
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JM Marketing
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Email: Jacqueline@jmmarketingservices.co.uk
Email: Sarah@jmmarketingservices.co.uk
