The wonderfully enduring properties of stainless steel are hard to beat as the classic finish on kitchen appliances, but now Whirlpool has added further ‘steel’ to the concept on its new range of built-in gas hobs.
The addition of iXelium stainless steel to the company’s gas hobs marks a new and genuinely innovative era for this already formidable alloy, and illustrates once again Whirlpool’s determination to stay ahead of the competition.
Thanks to the application of nanotechnology, Whirlpool’s iXelium acts as a barrier against chemical and mechanical agents, preserving the quality and natural shine of the metal over an extended period of time. iXelium is effectively an anti-ageing solution that prevents surface stains and yellowing, and additionally reduces the signs of scratches, corrosion and marks.
Whirlpool’s new gas hobs are therefore more resistant to scratches and high temperature discolouration, and keep their pristine looks for longer!
The technology also makes for easy cleaning, as food residue does not stick to the surface. You simply wipe it with a wet cloth and it is perfect again, resuming its fine appearance. Furthermore, iXelium’s ‘green’ properties mean that just water or non-aggressive detergents can be used to clean it for a more limited environmental impact compared to standard products.
A perfect example of the new Whirlpool range of hobs is the 750 mm wide AKT 725/IXL, which is an ergonomically designed five-zone model in what still ranks as the favoured fuel of most cooks and would-be chefs. This middle market treat has front controls for ease of use and convenience, and offers the style and technological capabilities of many more expensively priced models.
Dalia Haddad, Whirlpool’s Product Marketing Manager for Built-In says: “The AKT 725/IXL bears all the classic features of the stainless steel gas hobs that most consumers prefer, with the tremendous additional selling point of our iXelium coating, which takes the concept of stainless steel to a higher and more durable level. Retaining its good looks for longer, added to substantial tangible benefits it adds great added value at the point of sale for the retailer.”
Key features of the Whirlpool AKT 725/IXL Gas Hob:
- 750mm wide built-in stainless steel gas hob featuring Whirlpool’s iXelium coating
- The anti-ageing properties of iXelium technology prevent surface stains, yellowing, corrosion and marking
- Employing nanotechnology, iXelium is high temperature and scratch resistant with 15 times greater resistance to scratches than traditional stainless steel models
- The AKT 725/IXL includes a one-piece iXelium finished stainless steel base plate for resilience, ease of maintenance and longevity
- Five gas burners including two 1.65kW, one 1kW, one 3kW and a centrally located high powered, four-crown wok burner of 3.7kW
- Ergonomically positioned front controls for ease of use and convenience
- Finished with three robust cast iron matt black pan supports
- Dimensions : H x W x D: 510 x 730 x 41mm
For more information on Whirlpool’s new range of iXelium stainless steel gas hobs and other appliances in the company’s range, call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.
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Image caption:
Whirlpool’s new AKT 725/IXL stainless steel gas hob is finished with special nanotechnology called iXelium and offers five flexible gas burners including a powerful four-crown wok burner.
5th July 2010
About Whirlpool Europe:
With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $19 billion, 70,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.
For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk
Email: PR@jmmarketingservices.co.uk
