Gorenje UK has launched a Centre of Excellence scheme, offering enhanced support and commitment to the independent retailer.
The Centre of Excellence scheme has been introduced to benefit both the retailer and the consumer. The retailer gains increased marketing and sales support while the consumer will have the pleasure of fully fitted and dedicated Gorenje showrooms that offer in-depth product knowledge.
Each Centre of Excellence is specially selected by Gorenje, and represents the very best of Gorenje. To become a Centre of Excellence, retailers must stock at least 15 Gorenje appliances and one of its unique design ranges. In addition the staff must be fully trained to provide customers with detailed product knowledge and expertise, and superior service.
Every Gorenje Centre of Excellence benefits from marketing support from Gorenje UK. They will have a prominent listing on the Gorenje UK website as a Centre of Excellence to drive customers to the showroom. They will receive a special certificate and wall plaque to display in the showroom so consumers know they can expect a commitment to Gorenje as well as in-depth knowledge and excellent service. To support the new marketing initiative a Centre of Excellence will attract additional trade discounts and sales leads will be passed to each relevant outlet.
Ruth Ferguson, Gorenje’s Marketing Manager, says: “Our new Centre of Excellence scheme is a powerful incentive for the retailer to prioritise Gorenje appliances, and proves our commitment to the independent retailer. Consumers will benefit tremendously, being able to see a wide range of products on display with excellent product knowledge and superior service every time.
“This new scheme, alongside our highly renowned product range and the market-leading free five year parts and labour guarantee on many of our appliances, makes Gorenje difficult to resist!”
For more information about Gorenje’s Centre of Excellence scheme contact your Area Sales Manager, call Gorenje on 020 8247 3980, or visit the website at www.gorenje.co.uk.
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Notes:
Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. Four million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs approximately 10,800 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.
1st September 2011
For further information and images please contact:
Sarah at JM Marketing
Tel: 01536 414555
Email: Sarah@jmmarketingservices.co.uk
