Whirlpool has launched a new premium, built-in, refrigeration pair, which may be coupled together to emulate the must-have side-by-side.
Storing food is a constant challenge, particularly for those who lead busy lives and prefer the convenience of doing bigger shops less frequently. However, poor, inadequate storage can have an impact on how well food is preserved, and even worse, may result in food going to waste.
The launch of the new premium built-in pair creates a powerful refrigeration combination of high performing appliances powered by Whirlpool 6th Sense® technology. The perfectly aligned fridge and freezer are designed to ensure food stays fresher for longer, and organising the 528 litres of net capacity is easy and intuitive, through the flexible and intelligent internal design.
The new built-in pair features the latest Whirlpool 6th Sense® technology. Whirlpool wages war against food and energy waste. The new models incorporate Whirlpool’s core technology, patented 6th Sense® that detects temperature variances and restores it to the correct level five times faster, such as when loading the refrigerator after a weekly shop.
The built-in fridge has 6th Sense® FreshControl, which monitors both the temperature and humidity throughout the entire refrigerator, not in just one drawer, to ensure outstanding food preservation performance. It preserves food freshness up to four times longer than a conventional refrigerator¹. 6th Sense® FreshControl constantly monitors and maintains the refrigerator’s humidity between 70 to 85 per cent, so that foods, such as fruit and vegetables, don’t dehydrate and their nutritional value, vitamins and anti-oxidants are all preserved for longer, resulting in less food wastage. It creates the optimal environment for food preservation, reducing unnecessary food waste and financial costs, as well as making a difference to the planet.
The interior has seven safety glass shelves of which five are adjustable, and there are five generous door balconies. The new energy efficient LED lighting system affords better visibility, and space management, and reduced energy consumption too.
The built-in freezer offers supreme performance and convenience with FreezeControl technology, creating the ideal storage conditions throughout the entire freezer, reducing freezer burn by up to 50 per cent, while preserving the quality and colour of the contents for longer.
The new built-in side-by-side models are an excellent showcase of the massive research Whirlpool continues to do in this crucially important area. Apart from prolonging food freshness, these attractive models have great energy ratings, excellent food storage performance and plenty of flexible space.
Jennifer Taylor, Senior Brand Manager, Whirlpool says: “Refrigeration appliances are at the heart of the modern kitchen, while the kitchen is the heart of today’s home and a living space. The family spends most of their leisure time in the kitchen so it is important that all appliances fit seamlessly into the kitchen environment and reflect the consumer’s personal style and tastes.
“At the same time modern refrigeration appliances have to be powered by the latest technologies to ensure that food is kept fresh for as long and as efficiently as possible. The new built-in supreme premium pair takes care of your food by maintaining precise conditions maximising freshness, while affording you the freedom to make full use of the capacity; a truly versatile and premium storage solution.”
Key features and benefits of the new Whirlpool built-in larder fridge ARG 18083/A++:
- 6th Sense® FreshControl preserves food freshness up to four times longer than conventional technology, maintaining humidity between 70 to 85 per cent – foods, such as fruit and vegetables, don’t dehydrate and their nutritional value, vitamins and anti-oxidants are all preserved for longer, resulting in less food wastage
- 6th Sense® technology senses the variances in temperature and restores to the correct level five times faster contributing to longer lasting food
- A++ energy rated for economical operation
- Seven glass shelves, five are adjustable to match your needs
- Five door balconies to aid space management and store items safely and easily
- Two crisper drawers to store fruit/vegetables in the correct environment
- LED lighting for excellent visibility and to maximise energy efficiency
- Handy vacation mode to reduce energy consumption while away on holiday
- Anti-bacterial filter to keep odours and bacteria at bay
- Auto-defrost for maintenance-free convenience
- Electronic control with LED display
- Near silent operation, 34 dB(A)
- Total net capacity: 318 litres
- Dimensions: H x W x D 1771 x 540 x 545 mm
The new Whirlpool built-in refrigerator is available from October and will retail for around £699.00
Key features and benefits of the new Whirlpool built-in freezer AFB 1843/A+NF:
- 6th Sense® FreezeControl reducing freezer burn by up to 50 per cent while preserving the quality and colour of the contents for longer
- Frost-free eliminating the need to defrost
- Handy fast freeze function for freezing down fresh food quickly for improved quality
- Six freezer drawers and two compartments to accommodate a variety of different sized items
- Acoustic alarm for power outage and temperature rise
- Net capacity freezer: 210 litres
- Dimensions: H x W x D 1771 x 540 x 545 mm
The new Whirlpool built-in freezer is available from October and will retail for around £749.00
For more information and your nearest stockist visit the website at: www.Whirlpool.co.uk.
Ends
Image caption: The Whirlpool Supreme, premium, built-in larder fridge, the ARG 18083/A++ and matching freezer, the AFB 1843/A+, both with no-frost convenience.
Editors’ notes:
¹Compared to a Whirlpool fridge freezer without 6th Sense® control
About Whirlpool:
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/
About Whirlpool Corporation: Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) there are approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Center is located in Comerio (VA), Italy. Additional information about the company can be found at WhirlpoolCorp.com. or follow us on twitter @WhirlpoolCorp
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Email: Jacqueline@jmmpr.co.uk
13th September 2016
