The KitchenAid Iconic Fridge has been honoured with a coveted iF Design Award 2018.
The iF Design Awards is one of the world’s largest and most highly respected design competitions. Selected by an international jury of 63 design experts, the organisation sees over 6,400 entries from 54 countries around the world who compete for a coveted iF label for outstanding design achievement.
The coveted iF labels are presented annually to products that demonstrate outstanding achievement in design by the International Forum Design GmbH, Germany’s oldest independent design organisation. Submissions are awarded based on the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concepts.
Inspired by the timeless and instantly recognisable KitchenAid Artisan stand mixer, the Iconic Fridge has been conceived from the outset as a new design classic. Iconic by name, and an icon in the kitchen, this award-winning design excites through its finely crafted details and harmonic proportions.
The Iconic Fridge invokes a sense of heritage with a beauty that is timeless. Through its elegance and durability, the appliance embodies KitchenAid’s guarantee of artisan craftsmanship, attention to detail and fine materials. The exceptional design can be seen in every detail – from its full metal door to its chrome handle and plinth.
Alexander Smith, Business Development Manager, KitchenAid says: “The iF Design Awards is one of the world’s foremost design competitions and it makes us incredibly proud to receive this award. The iF Design Award is recognised as an arbiter of quality for exceptional design. KitchenAid appliances are the perfect expression of professional performance, artisan quality and iconic design and this prestigious accolade epitomises our brand DNA.”
For more information on the KitchenAid Iconic Fridge, and any other appliances, please contact your account manager, or visit the website at www.kitchenaid.co.uk
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Image caption:
- The KitchenAid Iconic Fridge, in Empire Red (KCFME 60150R (UK)), has been awarded an iF Design Award 2018
About KitchenAid:
Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn, Twitter and Medium.
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Lauren at jmm PR
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Email: lauren@jmmpr.co.uk
13th February 2018
