Hotpoint is on a mission to help the nation reduce food waste at home. Following the launch of the ‘Fresh Thinking for Forgotten Food’ campaign, Hotpoint is touring the country with its Fresh Thinking Mobile Kitchen Roadshow.
From Friday 27th July, the Hotpoint Fresh Thinking Mobile Kitchen has showcased simple and effective tips that help to reduce and prevent food waste. Pitching-up at five different locations across the UK, Hotpoint has been demonstrating recipes that utilise ingredients that are wasted the most in the UK. These include bread, dairy items and fruit and vegetables.
The roadshow will also promote Hotpoint’s Leftovers Recipe Challenge, which will encourage consumers to enter a competition by submitting their favourite recipe using leftovers. All competition entries will be in with a chance to win tickets to the Fresh Thinking Pop-Up Café event. The winners will also get a chance to meet Hotpoint brand ambassador Jamie Oliver. The Pop-Up Café will be held in October 2018, where all dishes served will be inspired by the Leftovers Recipe Challenge.
In addition, the winner of the Leftovers Recipe Challenge will also win a Hotpoint Day1 fridge freezer, which encompasses a series of technologies that keep food fresh for longer.
Jennifer Taylor, Head of Brand, Hotpoint says: “Hotpoint is passionate about the issue of food waste and we are keen to help consumers reduce avoidable food waste at home. The mission of the Fresh Thinking Roadshow is to show people how easy, beneficial and delicious it is to cook with leftover ingredients.
“The Fresh Thinking Mobile Kitchen is an exciting opportunity for visitors to learn useful hints and tips as well as discover delicious recipes that are easy to remember and use. The roadshow will be engaging and educational and we are thrilled to offer consumers a platform to share their leftovers-inspired recipes.”
For more information on the Hotpoint Fresh Thinking for Forgotten Food campaign, and any Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk.
Ends
Image caption:
- Chef Jack Williams onboard the Hotpoint Fresh Thinking Mobile Kitchen, The Mall at Cribbs Causeway, Bristol
- The Hotpoint Fresh Thinking Mobile Kitchen, as part of the ‘Fresh Thinking for Forgotten Food’ campaign, The Mall at Cribbs Causeway, Bristol
Notes for editor:
Roadshow locations and dates:
Friday 27th – Sunday 29th July: Camp Bestival, Lulworth Castle, Dorset
Saurday 4th – Sunday 5th August: The Mall at Cribbs Causeway, Bristol
Saturday 18th – Sunday 19th August: Silverburn shopping centre, Glasgow
Saturday 1st – Sunday 2nd September: Lakeside shopping centre, Essex
Saturday 8th – Sunday 9th September: The Trafford Centre, Manchester
About Hotpoint:
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn, Twitter and Medium.
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Lauren at jmm PR
Tel: 01536 414555
Email: lauren@jmmpr.co.uk
7th August 2018
